The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. If Retail churn is 20% but Finance is only 8%, you need different retention strategies. If Enterprise generates $1.2M

Transform 130

Transform Customer Acquisition Finance Marketing 130

Hubspot Marketing

AUGUST 27, 2024

Here are some examples of how brands have leaned into inclusive marketing as a customer acquisition strategy for specific identities they want to serve. Examples of Brands Leaning Into Inclusive Marketing as a Customer Acquisition Strategy 1.

Customer Acquisition 97

Customer Acquisition Customer Retail Communications 97

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Global Promotion Management and Referral Marketing. New for retail mechandisers and shoppers.

Retail 119

Retail Shoppers Customer Acquisition eCommerce 119

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Pharmaceutical 135

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 135

Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5% HANDPICKED RELATED CONTENT: How to Use How-To Content to Create and Retain Loyal Customers.

Education 111

Education Marketing Strategy Branding Energy 111

Econsultancy

DECEMBER 2, 2021

The benefits of first-party data are wide-ranging, but overall, it enables brands to build a better and deeper understanding of their customer segments, which can be used to inform more relevant and personalised experiences. CPG brands in particular are grappling with a shift to direct-to-consumer activity.

Management 98

Management Customer Retail eCommerce 98

Litmus

SEPTEMBER 24, 2024

The average consumer is expected to buy more this year, with holiday retail sales likely seeing a moderate increase between 2.3% ” — Angie Weyman , Product Marketing Manager, Litmus Here are more trends we expect to see across holiday email campaigns. as consumers continue to deal with inflation. With 35.4%

Shoppers 91

Shoppers Millennials Retail Email Marketing 91