Remove Customer Journey Remove Customer loyalty Remove Digital Marketing Remove Transform
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Explore Digital Transformation in Marketing | 5 Risks of Doing Nothing

Adobe Experience Cloud Blog

Customer expectations are evolving every day. When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. The digital landscape is innovating at an incredible rate. And the digital transformation in marketing will be at the forefront of this evolution.

Transform 133
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The marketer’s guide to customer journey orchestration

Use Insider

Complex omnichannel customer journeysCustomer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

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The Importance of Email Marketing and How to Do it

Lynton Web

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

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The lost art of talking to customers

Martech

Whether you’re launching a campaign or optimizing the performance of an existing experience, make your customers a part of the process. Not only will it increase your clarity and improve your performance, but it also increases customer loyalty and makes your customers feel like a VIP who gets to see behind the scenes.

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Let consumers tell you how they want to be contacted

Martech

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. Customers want personalization, so it’s important to use this information to transform the web experience. Customer loyalty and retention are other great metrics to start looking at.”.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Continuously Learn and Adapt : The digital marketing landscape is always evolving.

CRM 107
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How to get a 360-degree customer view & scale personalization

Use Insider

For example, the 360-degree customer view above, built by Insider’s customer data platform (CDP), shows the customer’s reachable channels, contact information, last visited product, last purchased product, total customer value, top visited categories, and other information.