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Using AI to improve customer experience and customer journey orchestration

Martech

If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. Get the daily newsletter digital marketers rely on.

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How to Personalize Throughout the Email Customer Journey

Litmus

Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. You must take the time to understand your unique audience and the journey you want them to take. . Map the data to your customer journey.

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9 Expert Tips to Improve Email Marketing Performance: Webinar Takeaways

Litmus

Aiming to improve email marketing performance and see more results from your campaigns? But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Email is a permission-based marketing channel. Or, try animation and GIFs to add some life to your emails.

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9 Expert Tips to Improve Email Marketing Performance

Litmus

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. To build relationships that drive business results.

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AI-powered martech releases and news: April 3

Martech

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7

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15 Personalization Software Tools for Web, Email, SMS & More

Use Insider

This versatility helps companies make the most out of their personalization efforts by personalizing the entire customer journey, not just one or two touchpoints in it. This prevents companies from getting a good understanding of their customers without pouring tons of resources and engineering hours into complex integrations.

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Effective SaaS marketing goes beyond generating leads. Sales cycles.