Martech

MAY 2, 2025

Scoring customer interactions to determine engagement fitness is a classic practice. From the 1980’s Miller-Heiman sales methodology to today’s causal AI, companies have monitored signals to learn about customer journey progress. Performance marketing is like coffee. The same is true for marketing.

Non-Profit 86

Non-Profit Customer Journey Energy Customer loyalty 86

Martech

DECEMBER 19, 2024

Orange and yellow grab attention with their energy, making them ideal for playful or upbeat messages. Mapping CTAs to the customer journey CTAs should align with the users stage in their journey. Someone new to your brand needs a different prompt than a returning customer ready to make a purchase.

Customer Journey 124

Customer Journey Energy Communications Branding 124

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. For now, adapt some of the fun and innovative energy of TikTok into your posts on established social platforms. Social marketing and performance marketing collide. Enter social performance marketing. TikTok shakes up the status quo.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. The Most Effective B2B Marketing Strategies. Develop Strategic Marketing Objectives.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Martech

JULY 7, 2023

But the extra effort will be worth your time and energy because you’ll understand better what’s going on. Conversion is just one facet of the total email journey. If you focus only on website activity, you’re excluding engagement on other parts of the customer journey in which email plays a part.

Email Marketing 121

Email Marketing Analytics B2C Energy 121

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” Modak is excited by the customer journey.

CMO 52

CMO Thought Leadership Energy Retail 52

Sprout Social

JULY 31, 2018

Engagement is at the core of everything a social marketer does and everything a brand is. The customer journey is vast and will always be, to some extent, untrackable. I can hear the “performance marketers” jeering all the way from here. It’s the heartbeat. Hear me out. My ROI Anecdote.

Energy 79

Energy Health Customer Journey Analytics 79