article thumbnail

How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

It can map out the different touchpoints customers interact with on their way to making a purchase, so you can identify any roadblocks or friction points in the customer journey. It can also analyze customer purchase history to identify products that customers are likely to buy together. Yes, a real CEO.

article thumbnail

How To Strike A Balance Between Global and Local Marketing

Pam Didner

You can also ask digital marketing to talk about customer journeys, website refresh, etc. Here is a long list of topics you can discuss: Marketing plans. For further reading check out my Global Content Marketing Strategy Guide for B2B Marketers. What are your thoughts on COEs?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B Marketing Tool: Everwebinar If you’re looking for an affordable webinar solution that’s fairly simple to use and will save you tons of time, WebinarJam and EverWebinar working together could be a great solution. EverWebinar is a great tool to add to your growth marketing strategy because it allows you to create evergreen webinars.

CRM 111
article thumbnail

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Follow her @kathleenschaub. Join him online: Twitter, Facebook, LinkedIn.

article thumbnail

Marketers, Get Ready For Your Promotion: A Global Perspective

Adobe Experience Cloud Blog

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Customer retention. Demand gen/customer acquisition. Asia Pacific. Product management.

Promotion 130
article thumbnail

Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

If you think about a large event a company would run, it is actually a series of various experiences for different personas and for different stages of the buyer and customer journey. Marketers are thinking about how to create those micro-digital experiences for those audiences. Follow her on Twitter at Cheri29.

Transform 142
article thumbnail

How to Lead and Inspire Your Marketing Team

Pam Didner

Make that statement broad enough to cover the whole team; for example, you might want to drive demand generation by launching xx product flawlessly with integrated marketing campaigns covering CFO’s customer journey from top to bottom. It sounds like a no-brainer, but it’s difficult in practice until you get the hang of it.

Marketing 120