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Guide to what you missed at the fall 2022 MarTech Conference

Martech

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. This time, our theme is “The customer journey of a lifetime.” Marketing operations.

Transform 122
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Guide to what you missed at the fall 2021 MarTech Conference

Martech

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. This time, our theme is “The customer journey of a lifetime.” Marketing operations.

Transform 110
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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. You can use this data to discover gaps in brand perception and take remedial steps for reputation management or to improve products or services.

Analytics 110
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How to build a successful marketing technology roadmap

Martech

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 117
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The amazing turning point when martech systems complexity and martech UX complexity diverge

Chief Martec

I expect this will be a transformative year in martech. When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc. Welcome to 2024!

Transform 108
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The Anatomy of a Modern Marketing Org

Litmus

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

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How to Select SEO Keywords (3 Simple Steps)

Sachs Marketing Group

Use keyword research tools to discover terms with high search volume but manageable competition. Balancing these metrics is critical; ideally, you want to target keywords with enough search volume to drive traffic but with manageable competition and difficulty, optimizing your chances of ranking well.

SEO 52