SocialPilot

DECEMBER 18, 2024

A small business review management tool that can launch review collection campaigns and automate review collection through smart email and SMS campaigns tailored to specific customer journeys. Marketing Amplification The tool should help businesses leverage positive reviews as a marketing resource to attract new customers.

Transform 98

Transform Management User-Generated Energy 98

Adobe Experience Cloud Blog

SEPTEMBER 7, 2020

But when it comes to aligning internal organizations in marketing and sales (and customer service), the struggle can pay off hugely. This is why digital transformation is not only critical for successful marketing and sales alignment, but it should in fact be a primary focus – then the alignment will come more easily.

Transform 174

Transform Thought Leadership Customer Journey Shipping 174

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Transform 126

Transform Marketing Marketers Customer loyalty 126

The Marketing Operations Leader

MAY 7, 2025

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. Join top marketing ops leaders and speakers from companies such as NVIDIA, Miro, Clay, Adobe, Databox, UBER, and even more! It helps you evaluate how effectively marketing is turning investment into revenue.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

FEBRUARY 28, 2025

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Heres a blueprint to help you answer those questions whether you’re optimizing existing automated journeys or setting up your first triggered series.

Customer Journey 76

Customer Journey Customer Transform Price 76

Lynton Web

APRIL 16, 2025

Your membership software captures facility visits, but your marketing specialists remain in the dark without this crucial data. Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members.

Transform 59

Transform Communications Customer Journey Health 59

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. We know that content is king, but why is it especially so important for a modern customer journey?

Customer Journey 174

Customer Journey Customer Transform Thought Leadership 174

Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

Transform 93

Transform Customer Journey Marketing Marketers 93

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. With the right support, these customers can become excellent brand ambassadors.

Customer 127

Customer Transform Customer Journey Marketing 127

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 130

Customer Transform Customer loyalty Marketing 130

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened. Processing.

Transform 129

Transform Customer Journey Analytics Marketing 129

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Defining clear outcomes Marketing must clearly define desired outcomes at each funnel stage.

Finance 127

Finance Non-Profit Transform CMO 127

Martech

JANUARY 30, 2024

Frictionless customer journeys The ease with which individuals can navigate through any and all interactions with the brand certainly sets the tone for the customer experience. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions.

Transform 143

Transform Customer Customer Journey User-Generated 143

Hubspot Marketing

SEPTEMBER 24, 2024

Because first and foremost, go-to-market professionals are asking themselves a simpler question: how do I drive growth? So it’s worth understanding why it’s been so tough , what has changed in the customer journey , and answer the question: where do we grow from here? And soon, they’ll be using it for transformation.

Transform 109

Transform Customer Journey User-Generated Customer 109

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience.

Transform 119

Transform Customer loyalty Customer Journey Marketing 119

Martech

MAY 8, 2025

” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. It’s staring us in the face from organizational charts, departmental KPIs and meeting structures where marketing, sales and IT leaders barely speak the same language. It’s an organizational one.

Transform 109

Transform CMO Retail Customer Journey 109

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. This enables a complete view of the customer journey.

Marketing Strategy 124

Marketing Strategy Whitepaper Finance User-Generated 124

Martech

NOVEMBER 4, 2024

Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Understand your data collection process Start with examining your current ecosystem.

Transform 123

Transform Retail Manufacturing eCommerce 123

Martech

JUNE 4, 2024

So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? This is occurring at the moment that generative AI arrives, promising to boost marketer productivity. This is occurring at the moment that generative AI arrives, promising to boost marketer productivity.

Transform 127

Transform Customer Journey Marketing Marketers 127

Martech

DECEMBER 11, 2024

Modern customer journeys are no longer linear or predictable. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions. Many businesses still rely on outdated metrics that fail to capture the complexity of modern customer interactions.

Customer 118

Customer Customer Journey Transform Analytics 118

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 119

Price Thought Leadership Transform User-Generated 119

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Or, programmatic display is required to support the customer journey in a hidden way you don’t realize.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But its all a lie.

Marketing Strategy 108

Marketing Strategy Customer Transform Marketing Mix 108

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. While this division makes sense internally, it doesn’t align with how customers experience a brand online. This information is highly useful to the broader marketing team. Processing.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Marketers need the big picture when it comes to customer experiences. Here are three big payoffs for organizations that decide to embrace a journey-centric approach. asked de Quintanilha.

Customer Journey 143

Customer Journey Transform Customer Food 143

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Processing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter.

Influencer Marketing 132

Influencer Marketing Key Performance Indicator Transform Marketing 132

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey.

Transform 127

Transform Customer Journey Analytics Digital Marketing 127

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually. trillion annually.

Transform 87

Transform Marketing Marketers Energy 87

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. Is there a marketing use case for ChatGPT? How will bots help marketers in the year to come? MarTech’s predictions for 2023 continue below.

Transform 125

Transform eCommerce Shoppers Retail 125

Sprout Social

JUNE 26, 2023

Creates a consistent brand experience: An integrated customer experience provides a consistent brand experience for users across every touchpoint, whether chatting with a customer support agent over the phone or visiting a physical store. This is where businesses must leverage advanced technology.

Customer Journey 145

Customer Journey Customer Transform Retail 145

Martech

SEPTEMBER 23, 2024

But all the news makes it easy to lose track of what’s most important for marketers. Three announcements in particular gave marketers a glimpse of what Salesforce sees as the future of marketing on its platform. Agentforce for Marketing is the aptly named offering for marketers.

Transform 107

Transform Marketing Marketers Health 107

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. which means businesses can connect with potential customers much earlier in their search journey. The event made it clear that AI isnt just an assistant anymore.

Transform 89

Transform Analytics Marketing Marketers 89

Martech

JANUARY 14, 2025

Froggatt said marketers and agencies will go back to basics and implement strict testing regimes, media mix modeling, and impact assessments. Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge.

Advertisers 130

Advertisers Advertising Transform Shoppers 130

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1.

Transform 112

Transform Customer eCommerce Key Performance Indicator 112

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Anticipating customer behavior to drive personalization.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94