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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer Marketing

  Meet your audience at the right moment Just like many other marketing channels, so much of the success we had with Perennial Pastures’ direct mail campaign came from hitting people at the right point in their customer journey.  But all those touchpoints are how you build a relationship.

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The role of AI in creating a more human customer experience

Sprout Social

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships.

Customer 101
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How AI in analytics is transforming the way marketers work

Unbounce

The central dashboard lets you view all your metrics from multiple marketing tools in one convenient login, and you can track sales and create personalized marketing campaigns without ever leaving the platform. It’s perfect for those of us who aren’t super data-savvy.

Transform 126
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What does the role of CRO mean for marketing?

SmartBrief - Marketing

A recent McKinsey study indicated that consumers used much of their time in isolation early in the pandemic to become more educated, and as a result, they do more background checks on companies, comparison shopping and price checking than ever before. Marketing and sales have become more similar than dissimilar.

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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

By placing this pixel on your site, you can begin identifying who is coming to your site. By analyzing visitor behavior, such as repeated visits to pricing pages or engagement with specific product/service information, you can identify leads exhibiting purchase intent. How does website visitor identification impact marketing ROI?

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences.