Marketing Insider Group

FEBRUARY 5, 2024

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research.

Branding 104

Branding Price Influencer Marketing Transform 104

Customers.ai

FEBRUARY 6, 2024

Top of funnel marketing is a strategy aimed at creating awareness and attracting potential customers by engaging them at the earliest stage of their buying journey. Top of funnel marketing often refers to the strategies, channels, and campaigns that target prospects who have just started their customer journey.

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Moz

MAY 21, 2020

Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released! A global experience at a more accessible price. MozCon quality at a price more folks can afford: Tickets are now $129. We've lowered the price to attend this year's conference for a couple of reasons.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Content Marketing Institute

NOVEMBER 16, 2017

As NewsCred’s Neil Barlow says , predictability is “how the world’s largest brands continuously delight Wall Street investors and increase stock prices. Within many businesses, CMOs are under particular scrutiny to transform marketing from a cost center to a predictable profit center.”.

Transform 111

Transform Analytics User-Generated Marketing 111

Exposure Ninja

JULY 6, 2023

Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. Will’s Vegan Store targets wealthier customers and uses serene nature images, neutral colours and higher-priced boots. Short-form video is a better fit for you than long-form, or vice-versa.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Moz

OCTOBER 11, 2020

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube , as well as through Google’s video carousels. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel.

Shipping 63

Shipping Customer Journey SEO Price 63

Hubspot Marketing

NOVEMBER 30, 2022

According to LinkedIn, 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth, but misalignment between both teams can damage financial performance. It’s easier to adapt and change a digital marketing strategy. Video marketing vs. commercial advertising.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

DECEMBER 8, 2020

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Ramp Up Your Video Marketing. Turn Up Your Retargeting.

User-Generated 140

User-Generated CRM Marketing Marketers 140

Duct Tape Marketing

JANUARY 28, 2020

John Jantsch: You know, video marketing or video in marketing has been pretty hot for, I don’t know, let’s say the last five years at least. So we’ve seen these use cases across the entire journey, and it’s really fun because they just identify these points that are like, “It would be better.”

Real Estate 39

Real Estate Communications Fashion Management 39