Chief Martec

JANUARY 1, 2024

I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024!

Transform 112

Transform User-Generated Customer Journey SEO 112

Content Marketing Institute

NOVEMBER 16, 2017

Within many businesses, CMOs are under particular scrutiny to transform marketing from a cost center to a predictable profit center.”. When you work with (or work like) a data scientist, you build predictive models that enable you to say “I know” instead of “I think” – an important part of transforming marketing into a profit center.

Transform 111

Transform Analytics User-Generated Marketers 111

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook.

User-Generated 145

User-Generated SEO Entertainment Transform 145

Sprout Social

DECEMBER 20, 2023

With Sprout’s ability to plug into your CRM, get a full 360-degree view of your customer, and the customer journey. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Branding 138

Branding Price Influencer Marketing Analytics 138

Duct Tape Marketing

JANUARY 18, 2024

Table Of Contents: 2024 Marketing Trends for Fractional CMOs: A Guide Embracing AI in Marketing Strategies Navigating Search Engine Evolution A shift to AEO or Answer Engine Optimization. The Dominance of Video Marketing “Video first” isn’t just a catchy phrase; it’s the reality of our content landscape.

Market Trends 94

Market Trends CMO Transform User-Generated 94

Hubspot Marketing

OCTOBER 24, 2022

To increase revenue, marketing leaders need to identify areas of their customer journey that can be further optimized. Additionally, like Agarwal and ClickUp, marketing leaders will want to focus on lead generation. Improving sales and marketing alignment. Let's say you work for a video editing company.

Gen Z 105

Gen Z Millennials Transform Advertising 105

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. But it has truly transformed how we do business. #3

Transform 59

Transform B2C Food Direct Mail 59

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. What is a B2B Marketing Funnel? At its core, a B2B marketing funnel is a visual representation of the customer journey.

CRM 52

CRM Customer Acquisition User-Generated Analytics 52

Exposure Ninja

JULY 5, 2023

B2B marketing strategies have come a long way in the past few years, and personalisation helps B2B marketers keep up with the fast-paced and ever-evolving digital world by tailoring their campaigns to meet each customer’s preferences, interests, and needs. Video marketing is a game-changer for businesses, and here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Bannerflow

FEBRUARY 3, 2023

However, views and clicks were equally important for measuring success, demonstrating that video engagement is prioritised over bottom-line sales (27%). Perhaps the focus on views and engagement isn’t surprising since video ads are often implemented at the consideration stage of the customer journey.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52