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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Use Case: Imagine an ecommerce store experiencing high traffic but low conversion rates.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. Mobile ecommerce sales are expected to reach $1.7

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The Ecommerce Guide to Flash Sales (With Examples)

Hubspot Marketing

The rush of finding a deal can often entice shoppers to make more purchases. And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops -- it extends to online shopping too with flash sales. What is a flash sale? Flash sales generate an average 35% lift in transaction rates.

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Why Your Black Friday Campaigns Need a ‘Bounce-Back’ Strategy This Holiday Season

Customers.ai

The unofficial Hunger Games of ecommerce. Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. Because your Black Friday customers are still primed to shop! A bounce-back strategy is all about re-engaging customers while they’re still in the zone.

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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This holiday season, US consumers alone are expected to spend up to $1.59

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

81% of shoppers research online before making a purchase. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

“In 2023, we’ll see more retailers adopt technology that powers checkout on any digital and physical channel to meet shoppers where they are most engaged,” said Jay Myers, cofounder of Bold Commerce. “As Flooding customers with too many abandoned cart messages is one thing. “For In-store experiences will become more omnichannel.

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