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Why Consumers Participate in Online Communities [Data & Expert Insight]

Hubspot Marketing

According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. Online communities are especially impactful for Gen Z, who value in-the-moment connection. Takeaways for Marketers.

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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and relatable content wins over more polished posts. 75% of social media marketers say their company offers customer service via social.

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Social media marketing — authenticity over all

SmartBrief - Marketing

Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z? What do they like and dislike?

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Their TikTok page features humorous videos from customers shot-gunning cans to cameos of rappers and skateboard legends like Tony Hawk, an early partner of the brand. Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Spotify Wrapped illustrates the customer loyalty brand marketers strive for.

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Digital Marketing Trends for 2023

Spiralytics

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. However, with 5.16 billion in 2022.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

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