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8 proven retention marketing strategies to boost customer loyalty

Use Insider

When you engage a customer with personalized offers and exceptional service, they’re more likely to make repeat purchases, agree to upsells or cross-sells, and step up to higher-tier plans or service levels. Take loyalty programs as just one example of the power of engaging your current customers.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Here are the key elements of a good brand experience: Consistency across touchpoints Giving your audience a consistent experience requires cohesive brand messaging, visual elements, online user experience and customer service. A memorable brand experience boosts brand recall and nurtures current and potential customers.

Branding 109
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. When an anonymous user lands on your site, visitor identification tools tell you who they are — their name, their email, their phone number, what page they landed on, and much more. What are advertisers supposed to do?

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information. The State of Social Media Report found 95% of leaders look at social data to inform business decisions such as lead generation, product development and competitor analysis.

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How to Calculate Your Customer Acquisition Cost

Rock Content

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. We can calculate this metric by dividing all the costs spent on acquiring more customers by the number of gained customers.

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Zero to Hero: A Content Marketing Guide for Brands That Are Just Getting Started

Scoop.it!

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them?

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Landing page segmentation means giving users simple choices that let them put themselves into a bucket. With segmentation you ask “who are you” and “what are you looking for?”