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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

Maintain a thorough understanding of your agency's financial health. By embracing the latest innovations, we boosted our team's productivity, improved client satisfaction, and gained a competitive edge in the industry. Regularly analyze revenue growth, expenses, cash flow, and profitability to identify areas for improvement.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

Maintain a thorough understanding of your agency's financial health. By embracing the latest innovations, we boosted our team's productivity, improved client satisfaction, and gained a competitive edge in the industry. Regularly analyze revenue growth, expenses, cash flow, and profitability to identify areas for improvement.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Here is a breakdown of how NER is enabling this transformation. Capture what customers are talking about and what their preferences are to identify how you can improve your brand.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. Choose what narrative you want to build and follow it through in all your communications.

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Marketing

Turn complex data and ideas into easily digestible frames Transforming complex data or information into visually appealing slides is an excellent way to make your content more accessible and engaging.  Showcase your products or services Use carousels to showcase your products or services in a visually appealing way.

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In This Dame and Age - Marketing Trends Event Recap 

Set Up

The data AI collects to help predict better and higher engagement on products or ads ensures a more targeted experience for the audience and more traffic for the company. Trend #4 - Augmented Reality Past Insight: AR improves the customer experience by allowing them to envision the working components of a product.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.