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5 essential priorities for marketers in 2025

Martech

Use these insights to refine your marketing mix and allocate resources effectively. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Redefine KPIs and success metrics Prioritize measures like engagement, customer loyalty, time spent and actions that lead to meaningful outcomes.

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3 ways to use predictive analytics to make better decisions 

Martech

Improved customer loyalty. To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. Dig deeper: Why you should add predictive modeling to your marketing mix 3. Higher conversion rates.

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5 suggestions for moving beyond MQL

Martech

Quality go-to-market must include generative practices such as brand development and customer loyalty, investments that compound like stock marketing investments. Energy requires generative habits like good nutrition, exercise and adequate sleep.

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

Exit-intent campaigns are designed to capture potential customers who are about to leave a site by presenting last-minute offers that encourage purchases. Exclusive access promotions, such as member-only deals, can also create a sense of belonging and urgency, driving sign-ups and fostering customer loyalty through inbound marketing.

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The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do? Share your thoughts, post a comment.

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The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do? Share your thoughts, post a comment.

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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).