Martech

JULY 22, 2025

But this often sacrifices long-term market position, customer loyalty, and ultimately, sustainable growth for what you hope are short-term gains. Everyone in the organization should recognize that a strong brand lowers customer acquisition costs and increases customer lifetime value over time.

CRM

SocialPilot

JUNE 18, 2025

Try for Free Industry-Specific Impact of Social Media on Business Social media’s impact varies significantly across industries, with each vertical leveraging platforms to meet unique business goals, from increasing brand visibility to fostering customer loyalty and driving conversions.

Real Estate

SocialPilot

JULY 21, 2025

Demonstrate thought leadership: Craft insightful LinkedIn posts that offer genuine value and perspective on industry trends. They needed to foster deep customer loyalty and trust, proving their commitment to the customer experience beyond the shopping cart. The Fix Tailor your approach.

Transform

Vertical Response

JULY 6, 2025

Whether you’re launching a new product, sharing thought leadership, or providing helpful how-to guides, blog posts are a versatile asset that can elevate your email marketing strategy and deliver measurable results for your business. It is calculated by multiplying the average purchase value, purchase frequency, and customer lifespan.

Email Marketing

Set Up

SEPTEMBER 17, 2024

Personalized content is a driver of customer loyalty and engagement. Underinvesting in this area could lead to missed opportunities, especially as the importance of search engine optimization (SEO) and thought leadership increases.

CMO

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea. Don’t believe me?

Thought Leadership

Marketing Insider Group

MAY 9, 2023

Established thought leadership. 54% of decision makers say they spend more than one hour per week reviewing thought leadership content. Sharing valuable insights with your audience will help establish your brand as a thought leader in your industry, ultimately establishing trust and credibility with your audience.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Your goal may revolve around: Customer Acquistion, Customer Nurturing, Customer Loyalty, Crossell and Upsell, or Branding. Whether you’re working in a B2B or B2C company, before you move forward with developing and placing digital ads, you must first come up with a viable ad strategy.

Advertising

Adobe Experience Cloud Blog

NOVEMBER 17, 2015

Check out the infographic below to see how these tips would help the Emerald Shoe Company re-engage their customer, Dorothy, and get her back on the yellow brick road to customer loyalty. View the infographic in a new window here. Please use the HTML code below to embed this graphic. <a

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 12, 2009

Our next interview in the B2B Marketing thought leader interview series (a series covering the entire revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty) seeks to find these answers with 35+ year sales veteran Marvin Miletsky, co-author of.

Thought Leadership

Marketing Insider Group

MARCH 22, 2021

In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. Finally, you have bottom-of-funnel content for encouraging sales and building customer loyalty: Knowledge bases and resource centers. Where does thought leadership fit? Generating leads.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 29, 2015

Just think—beyond gathering creative content to fuel your content pipeline, you will also increase awareness, customer loyalty, and employee engagement. Invite people to contribute photos, six-second videos, or Twitter updates. Create a contest and open the voting to key communities. Have you used this strategy in your organization?

Content Marketing

Martech

OCTOBER 15, 2024

In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. We asked Isabelle Zdatny, head of thought leadership at Qualtrics’ XM Institute, for commentary.

Customer

Adobe Experience Cloud Blog

MAY 1, 2019

As nice as new leads are, customers are the most important resource your brand has. Customer loyalty is one of the best goals a company can aim for since it not only shows you’re doing your job well but is also a big driver of profits. You need to find a way to build a unique and personal connection with each of your customers.

Direct Mail

OnDemand CMO

NOVEMBER 29, 2022

Your public image, and — in essence — your brand, are a result of forward-thinking thought leadership and content marketing. The key lies in thought leadership and content marketing. The post Forward-Thinking Thought Leadership & Content Marketing appeared first on OnDemand CMO.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 4, 2015

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits.

Digital Marketing

Adobe Experience Cloud Blog

JULY 26, 2013

Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. I want to highlight a few of these to share digital marketing techniques for birthdays that can drive leads , sales and increased customer loyalty. Customized Online Messaging.

B2C

Adobe Experience Cloud Blog

NOVEMBER 12, 2013

To abandon six decades of heritage is to abandon six decades of customer loyalty and expectations. The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Don’t disparage your core. Modern Marketing'

Branding

Adobe Experience Cloud Blog

OCTOBER 22, 2013

Troubleshooting is crucial, but it’s just as important that you’re proactively reaching out to “healthy” customers. If all is well with a customer, does that mean they should be ignored? Customer loyalty is just as important as retention. Absolutely not. Lifecycle Marketing'

Customer

Adobe Experience Cloud Blog

MAY 27, 2015

Tracking KPIs such as engagement levels, conversions, ROI, and customer loyalty can help determine whether your ABM program is performing successfully. It all comes down to analyzing how well your marketing efforts are driving results across channels, which is a process that needs to be aligned with the sales team.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 5, 2015

Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 2, 2015

After all, original, inventive content marketing transcends your product and helps build your brand from the start—the first step to customer loyalty. Please share your thoughts in the comments below. Benefit From a Fatter Piggybank. Do you have advice? Marketing Automation b2b Consumer'

Thought Leadership

Adobe Experience Cloud Blog

MAY 13, 2019

Remember to create cohesion between all of your channels to show your customers and prospects that regardless of channel, you’re giving the same experience. Customer rewards. Consider building a customer loyalty program for existing highly engaged customers. Tell us about your experience in the comments.

Email Marketing

Adobe Experience Cloud Blog

JUNE 2, 2020

Those businesses who have made the right moves to be helpful and be a light for customers going through an incredibly difficult time will have taken customer trust and loyalty to levels rarely seen except by the oldest and strongest brands. Those brands have built passionate customer loyalty over the decades.

Customer

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

If you engage with the right customer, at the right time, about topics or business solutions that interest them, you gain (and earn) customer loyalty. Customers want content that speaks to them directly. Campaigns should leave an impact. Or they are forgotten.

Transform

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business. I left IBM to work on a better measure, and soon abandoned customer satisfaction in favor of customer loyalty , which was much more predictive.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business. I left IBM to work on a better measure, and soon abandoned customer satisfaction in favor of customer loyalty , which was much more predictive.

Thought Leadership

Adobe Experience Cloud Blog

JULY 31, 2019

Merely assuming your customers are satisfied is a path to more cancellations. Maintain your customers’ loyalty by making sure your value is heard and seen clearly, loudly and often. The post 5 Ways SaaS Providers Can Prevent Customer Churn appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

So you’ve gotten your customer to successfully adopt your product. Happy customers are more likely to advocate on behalf of your brand. Here are two important criteria for identifying your brand advocates: Never confuse customer loyalty with advocacy.

Customer Marketing

Adobe Experience Cloud Blog

MAY 14, 2014

In this keynote from Brian Wong, co-founder of Kiip, you’ll find out how marketing can own these moments to increase both revenue and customer loyalty. 4 Reasons to Attend Marketo’s Road to Success Virtual Event was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Modern Marketing'

Thought Leadership

Adobe Experience Cloud Blog

JUNE 21, 2019

For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. If done well, that can lead to winning—also known as accelerated buy cycles, reduced marketing costs, increased customer loyalty, and increased revenue.

B2C

Adobe Experience Cloud Blog

JUNE 19, 2017

Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The post Less Than 1% Churn?

Customer

Adobe Experience Cloud Blog

MARCH 3, 2014

Companies that choose to mature with their audience will need to focus their marketing around customer service and customer loyalty; their brand messaging should project trustworthiness and reliability. Marketers, does your company market to a static demographic, or do you mature alongside your customers?

Thought Leadership

Marketing Insider Group

FEBRUARY 27, 2023

Established Thought Leadership With a marketing strategy dedicated to delivering quality content regularly, you’ll start to establish your business as a credible source of new information. This positions you and your brand as a thought leader in your industry, leading to more credibility and better rankings.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 4, 2018

After all, passion can be infectious, making each customer interaction a memorable one. And we all know improving the customer experience increases customer loyalty. The post Rebranding Is Much More Than Designing a New Logo appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: In a word, yes.

Content Marketing

Adobe Experience Cloud Blog

NOVEMBER 15, 2018

SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw customers in and keep them coming back for more. You’re competing against a lot of other things vying for your customers’ attention.

Customer