Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. Thats double the speed of previous generations. They expect two-way dialogue and genuine engagement.

Gen Z 104

Gen Z Transform Health Entertainment 104

Hootsuite

MAY 31, 2022

Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

JUNE 28, 2023

Everyone uses dark social It’s not a matter of if your customers use dark social platforms, it’s which ones. Source: Hootsuite’s Digital Trends report 2. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids.

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Hootsuite

MAY 2, 2022

Considering that Reels has a maximum running length of 60 seconds, 4GB is more than enough capacity to upload your video in the highest possible definition and dazzle your potential customers. Source: Hootsuite Digital Trends Report. Source: Google Trends. Source: Hootsuite Digital Trends Report.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hootsuite

MAY 30, 2023

Nothing provides better social proof than reviews and testimonials from real customers. Source: Goldstein Immigration Lawyers on Facebook Customer service Your social media profiles are part of your customer service experience whether you think of them that way or not. Embrace Instagram Reels or TikTok. Work with older adults?

Law 106

Law Social Media Marketing Entertainment Gen Z 106

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Econsultancy

DECEMBER 13, 2021

Customer experience. Video is ranked third, with 90% of companies embracing the format, indicating that even more B2B marketers have been jumping on the trend in the past year in order to engage with their customers. Advertising. Workplace impact. Employment. Retail & FMCG. million in ad spend.

Advertisers 52

Advertisers Advertising Retail Shoppers 52