Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.

Direct Mail

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6

Direct Mail

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

through SMS text, email, and even direct mail). Finally, to cement large purchases, it may be necessary to follow up through your sales or customer care teams. In the past, many marketing automation platforms were unable to consistently pass these audiences to all of the channels that supported multi-channel communication.

Direct Mail

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The idea of a single view of the customer has been on marketers’ wish lists for years.

Customer

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. Are there certain types of contacts or accounts that should never be marketed to? Decide whether or not each label should sync to your marketing technologies.

Direct Mail

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Some of its biggest customers include CenturyLink, Charles Schwab, GE Panasonic, RingCentral and Roche.

Marketing Automation Platform

Adobe Experience Cloud Blog

MARCH 19, 2015

Marketers who use marketing automation software tend to outperform marketers that don’t. According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. The Cold Hard Facts.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 24, 2015

Your ad agency came up with a killer campaign and you’re ready to deliver it to your customers and prospects to drive them back to your site to make that purchase. Now it’s time to sit back and watch customers arrive in droves to buy your amazing product, right? You give your team your best “take it away!” The Truth About Targeting.

Direct Mail

Adobe Experience Cloud Blog

MARCH 7, 2013

This is about your brand in general, but there is also a strong connection to how you market your company. When a customer loves your marketing, they are more likely to love your brand – and when they love your brand, they are more likely to purchase your products and services. Perhaps they are confused by the term automation.

Direct Mail

Martech

SEPTEMBER 24, 2021

Many factors go into choosing targeted accounts, including the account’s history with a business, and whether the account is growing or in a growth-oriented market. One of the most important criteria is whether the account fits the business’s Ideal Customer Profile (ICP).

Direct Mail

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. Marketers need a more analytical and innovative approach to selling. Content marketing.

B2C

Martech

JULY 29, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? If not, is an API available for custom system integrations? What level of customer support is offered, and when is it available (i.e., Questions to ask the vendors’ customers.

Direct Mail

Martech

MAY 9, 2023

The old means of direct mail and telemarketing gave way in the digital era to email marketing. Thus, it’s no accident that email lies at the center of most major outbound marketing platforms today. Typical platforms today divide into two camps: Mass-market B2C email services providers (ESPs).

Outbound Marketing

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

I think many of us are like Billy Beane with our b2b marketing budgets. We have smaller marketing budgets and staffs as compared with our competitors—so how can we have a bigger impact? With a good marketing automation platform, we can start looking at our programs the same way Billy looked at his players.

Direct Mail

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Direct Mail

Adobe Experience Cloud Blog

APRIL 11, 2016

20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. The role of the B2B marketer has shifted from supporting sales to owning a substantial portion of the buyer’s journey.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 27, 2016

In ABM, since the focus is on a specific set of accounts, marketing efforts are outbound and personalized, tailoring specific content to those targets. Some examples include direct mail, database emails, and calling campaigns. At the end of the day, one thing is for certain—your customer is the king of the sea.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 14, 2016

Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. Customers will only refer your product if they have had an extremely positive experience with both your product and your company. Which customers should you target?

Thought Leadership

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Instead, businesses need to invest in a fully agile marketing mix incorporating “difference-making” automation technology and insight-driven communication channels.

Marketing Mix

DirectMail2.0

FEBRUARY 26, 2024

It was a gathering of a real range of different, you would call them customers in the audience, or prospects, future customers from print shops, from schools were there, in plants. I even thought I saw some marketing people in attendance. But the sole purpose is to make direct mail the most effective form of marketing.

Direct Mail

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership

Lusha

JULY 17, 2024

In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers. Ideal Customer Profile (ICP): Your ICP is a detailed description of your perfect customer.

Direct Mail

Adobe Experience Cloud Blog

DECEMBER 18, 2008

There’s no better day as a Marketer then when a prospect generated in Marketing becomes a customer. For many years marketers were limited to direct mail and events for lead generation. Email marketing is a staple for us. B2B Lead Generation has changed A LOT over the last 10 years.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 5, 2013

Opportunity – Wealth Management, Insurance, Brokers & FX firms can increase their customer engagement and marketing reach by utilizing SMS, MMS and mobile emails. In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. This creates customer loyalty.

Digital Marketing

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. Why is this so effective?

Direct Mail

Neil Patel

NOVEMBER 10, 2020

Regardless of industry, size, or even the person’s position within the company, everyone uses email and wants to know how to write email that customers open. Yet email remains one of the most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search.

Direct Mail

Lusha

JUNE 11, 2024

Defining inbound and outbound marketing Let’s start by laying the foundation with clear definitions of inbound and outbound marketing: Inbound marketing: the art of attraction Inbound marketing draws customers in like a magnet, with valuable, relevant content and experiences tailored to their interests and needs.

Outbound Marketing