Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Product feed recommendations. Tips and tricks for product use.

Email Marketing 121

Email Marketing User-Generated Marketing Marketers 121

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Ariyh

JANUARY 1, 2024

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? For example, send educational content, discounts, or product updates.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 137

Email Marketing Analytics User-Generated Marketing 137

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 120

Product Marketing Product Inbound Marketing Marketing 120

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 119

Email Marketing Transform Whitepaper Marketing 119

SMA Marketing

FEBRUARY 16, 2023

This simple email marketing campaign is a perfect example of how sending helpful information to a segmented email list has the potential to increase trust with your target audience. Email marketing continues to be an incredibly effective way to gain and build trust with your ideal buyer throughout their buyer's journey.

Email Marketing 98

Email Marketing Marketing Marketers Customer loyalty 98

OnPassive Marketing

JULY 31, 2022

Email marketing has exploded over the past decade. While it’s still a hugely important tool for many businesses, you can use email to engage your customers in much easier ways than traditional advertising or social media. Here are a few of the benefits of using email. What Are Email Marketing Tools Available?

Email Marketing 65

Email Marketing Customer Marketing Marketers 65

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and drive sales. AI email marketing is the next frontier. By leveraging the power of AI, businesses can create more personalized and targeted email campaigns.

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Martech

FEBRUARY 20, 2024

In email, a mistake can seem like the end of the world because so many people can see where we messed up. The wrong product image. Back in my retail email days, my mistakes would go out to millions of subscribers. The problem with slowing down in email marketing is that it doesn’t come naturally.

Email Marketing 110

Email Marketing Direct Mail Marketing Marketers 110

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing. Click-Through Rate.

Email Marketing 137

Email Marketing Marketing Marketers Promotion 137

Customers.ai

DECEMBER 15, 2023

This is great news for Gmail users but what does RETVec mean for email marketers? Another day, another new challenge A few weeks ago I broke down the Google and Yahoo email spam filter changes rolling out Feb 1, 2024. The key takeaways for email marketers? Easy enough right? Easy enough right?

Email Marketing 114

Email Marketing Outbound Marketing Marketing Marketers 114

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 118

Email Marketing Customer Marketing Marketers 118

Neil Patel

DECEMBER 6, 2020

This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. Every step.

Email Marketing 145

Email Marketing eCommerce Marketing Marketers 145

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” The production environment. Business email address Subscribe Processing. Persuasive design.

Email Marketing 109

Email Marketing Marketing Marketers Education 109

Litmus

AUGUST 3, 2022

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We appreciate all of your support and promise to continue to strive to empower marketers to send great email, every time. So, thank you!

Product 84

Product Customer Email Marketing Marketing 84

AWeber

FEBRUARY 7, 2024

It may even cause some “ email anxiety ” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. You can only answer these with email testing (which by the way IS a best practice).

Email Marketing 100

Email Marketing Marketing Marketers Energy 100

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. Download this post by entering your email below Do not worry, we do not spam.

Email Marketing 84

Email Marketing Marketing Marketers User-Generated 84

Neil Patel

SEPTEMBER 23, 2020

billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses.

Email Marketing 143

Email Marketing Key Performance Indicator Marketing Marketers 143

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 128

Market Trends Email Marketing CMO Marketing 128

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

AWeber

NOVEMBER 28, 2023

You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.

Email Marketing 87

Email Marketing eCommerce Marketing Marketers 87

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. As marketers, we know what this means. When times get tough, marketing budgets get cut. Are we in a recession or not?

Email Marketing 122

Email Marketing Marketing Marketers CMO 122

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). How Can Email Marketing Fuel Your Overall Inbound Strategy?

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Email Marketing 115

Email Marketing Market Trends Marketing Marketers 115

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 92

Email Marketing Shoppers Shipping Marketing 92

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

Email Marketing 145

Email Marketing Marketing Marketers Communications 145

Vertical Response

FEBRUARY 6, 2023

According to a study by Prosper Insights & Analytics for the National Retail Federation , the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Win customers’ hearts and business with swoon-worthy email marketing promotions.

Email Marketing 64

Email Marketing Customer Retail Shipping 64

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.

Email Marketing 91

Email Marketing Education Marketing Marketers 91

Vertical Response

DECEMBER 4, 2023

With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?

Email Marketing 63

Email Marketing Transform Marketing Marketers 63

OnPassive Marketing

MAY 7, 2022

Customer data-driven marketing is the way email marketing will go in the future. Utilizing customer data to shape your communication with them eliminates the dreadful hit-or-miss approach. Customer Data-Driven Marketing Importance. Customer D ata C an B e U sed T o T arget C ustomers M ore P recisely.

Email Marketing 64

Email Marketing Marketing Strategy Customer Marketing 64

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email.

Email Marketing 99

Email Marketing Thought Leadership Customer Journey Communications 99

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Email marketing may be one of the oldest, non-sexy communication methods. And the email marketing tool is no exception.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73