Rock Content

AUGUST 2, 2023

Welcome to a world where AI virtual assistants like ChatGPT are ready to serve customers 24/7. From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals.

Transform 93

Transform Marketing Marketers Marketing Automation Platform 93

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. In fact, according to Sitecore , 70% of Americans crave deeper, more personal connections with brands. From CRM systems to marketing automation platforms, lead enrichment is circular.

Transform 113

Transform CRM User-Generated Management 113

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

CRM 103

CRM Marketing Marketers Customer Journey 103

Adobe Experience Cloud Blog

JANUARY 30, 2019

Marketers are forced to rely on information that’s outdated, contradictory, misleading or otherwise flawed, and that’s costing them. They’re left with a limited or inaccurate view of customers or prospects. Give one person central responsibility for ensuring data quality. This is your new chief data officer.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

GrowMatik

SEPTEMBER 6, 2022

A beta version of the workflow feature is now available on Growmatik’s automation page. Just like with regular automation rules, to trigger a workflow you have to specify your audience and set trigger events. Shopify is known as a quick and easy platform for launching an online store and selling goods. Stripe Events.

Shipping 93

Shipping Marketing Automation Platform eCommerce Retail 93

Spiralytics

MAY 10, 2023

AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes. In short, AI marketing is about leveraging the power of data and machine learning to create more efficient, effective, and personalized marketing campaigns.

User-Generated 52

User-Generated Marketing Marketers Analytics 52

GrowMatik

JUNE 1, 2023

Marketing automation plays a crucial role in today’s digital landscape, allowing businesses to streamline their marketing activities and deliver personalized experiences to their customers. By selecting HubSpot as the action for automations, users can choose to Add/Update/Remove a contact in HubSpot.

Marketing Automation Platform 52

Marketing Automation Platform Customer Personalized Marketing Management 52

GrowMatik

SEPTEMBER 19, 2021

Do you want to become a marketing automation manager? According to the statistics , 51% of companies on average are currently using marketing automation and almost 40% of those not yet using marketing automation plan to invest in it in the next 12 months. Project Management and Collaboration Skills.

Marketing Automation Platform 52

Marketing Automation Platform Customer Journey Marketing Marketers 52

Martech

MAY 16, 2022

Using email to build strong customer relationships. When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. Using technology to strengthen offline customer relationships.

Transform 79

Transform CRM Email Marketing Retail 79

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Suppressing unresolved IDs and interaction data for potential future use.

Health 111

Health Advertising Advertisers Law 111

Litmus

JUNE 1, 2021

.” When it comes to leveling up marketing efforts with new martech, PFL ’s President Nick Runyon explains: “Don’t go from zero to multichannel campaign orchestration overnight—start with basic marketing, then layer in additional channels and more personalization.

Marketing Mix 62

Marketing Mix Direct Mail CMO Marketing Automation Platform 62

Adobe Experience Cloud Blog

AUGUST 23, 2016

As you’re thinking about your go-to-market approach, start by defining commonalities in audience interests and solutions, then place audiences into respective messaging groups that have similar needs. A first step of audience personalization is aligning your website layout to the messaging categories that you’ve defined.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Communications Place 91

Martech

FEBRUARY 16, 2024

Engaging today’s customers is like trying to hit a moving target. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement. AI and automation make this achievable. Needs and expectations shift by the minute.

Customer 109

Customer Transform eCommerce Analytics 109

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.

CRM 92

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 92

Martech

FEBRUARY 23, 2022

For example, marketers can use an online service to create marketing emails, and another service to create YouTube videos. Marketers also use these tools to track whether or not their marketing campaigns are helping the business sell more products. Harder for the marketing grad student.

Marketing Automation Platform 98

Marketing Automation Platform Finance Marketing Marketers 98

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. Igor had leveraged historical skills in campaign management through detailed spreadsheets, color-coded deliverables, and timelines for the marketing team.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Without an effective content marketing strategy , your buyers are not going to stick around. Your potential and existing customers could easily find a piece that speaks to them and gives them what they need from someone else, including your competitors. “Mass marketing is turning into a mass of niches.”

Thought Leadership 134

Thought Leadership Non-Profit Marketing Marketers 134