Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before.

Market Research 99

Market Research Gen Z Price B2C 99

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer 130

Customer Food Manufacturing Promotion 130

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

Customer Journey 110

Customer Journey Customer Social Media Marketing User-Generated 110

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. It’s kind of like a toll road. But, it comes at a cost.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. Those customers also expect more and more from brands.

Customer 91

Customer User-Generated Marketing Marketers 91

Rock Content

OCTOBER 27, 2015

Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile. Content also endures. We’re human after all.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Scoop.it!

JULY 20, 2023

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. Finding content just for that target audience, even if it’s a segment of your overall customer base, is tailored curation. The more places you publish the content, the better.

Customer loyalty 75

Customer loyalty Gen Z Customer Key Performance Indicator 75

Hubspot Marketing

JULY 10, 2023

There's a major, often overlooked area of opportunity when it comes to AI: Becoming a more customer-centric organization. Here, we'll explore how three organizations used generative AI to achieve enhanced customer-centricity, and how your own business can, too. But you also can’t afford to get generative AI adoption wrong.

Customer 91

Customer Transform User-Generated Retail 91

Sprout Social

JANUARY 25, 2022

Do you know what your customers see and do before they purchase from you? Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map.

Customer Journey 95

Customer Journey Customer Social Media Marketing B2C 95

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Lusha

NOVEMBER 8, 2023

After all, what’s the point of pitching a product or service to someone who has no need or want for it in the first place? You can’t be everyone’s cup of tea, and if you’re going to kick your sales into high-gear, you’ll need to create a high-quality sales prospect list filled with your ideal customers. Now that we’ve got the ‘what?’

Customer 52

Customer CRM Transform eBook 52

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. And who’s on the ground, interacting with customers? Let’s see how AI and predictive analytics power marketing’s own version of Alexa. Segment Your Market.

Customer 134

Customer Thought Leadership Analytics Finance 134

Marketing Insider Group

AUGUST 27, 2024

This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences. Industry reports help you stay informed about market trends and competitor activities.

Manufacturing 108

Manufacturing Whitepaper Marketing Marketers 108

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Hubspot Marketing

FEBRUARY 22, 2023

In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

Customer loyalty 101

Customer loyalty Market Research Price Marketing Strategy 101

SmartBrief - Marketing

JULY 30, 2024

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. Community engagement Social media is all about relationships, and Reddit is one of the best places for building relationships with people.

PR 107

PR Marketing Marketers Industry Insights 107

Hootsuite

JUNE 6, 2024

They enable businesses to understand what their customers are saying about them in real-time. Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. This data can then inform marketing. What is social media monitoring?

Management 115

Management Place User-Generated Health 115

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important?

Millennials 142

Millennials Social Media Marketing B2C Market Research 142

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Hubspot Marketing

OCTOBER 11, 2024

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In either case, the goal of product development is finding solutions to meet customer needs. Immerse yourself in customer environments,” Simon Lee advises me. When do you need an NPD process?

Product 104

Product Manufacturing User-Generated Entertainment 104

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 104

Marketing Plan Social Media Marketing Marketing Marketers 104

The CMO Survey

SEPTEMBER 13, 2022

reported in February 2022, which is not surprising as many marketers are concerned about growth prospects this year and next. Shifting customer priorities: While trusting relationships were most important to customers before the pandemic, this shifted to focus on product quality during the pandemic. The post Return to Normalcy?

CMO 130

CMO Analytics Marketing Marketers 130

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 136

Social Media Marketing Marketing Marketers Influencer Marketing 136

Duct Tape Marketing

FEBRUARY 11, 2016

The Two Places Your Competitors are Not Mining for Niche Keywords written by Guest Post read more at Duct Tape Marketing. How exactly do you go about keyword research ? The first follows this process: Market research -> Content creation -> Keyword research -> Optimization. I’ll explain.

Place 45

Place Target Market Market Research Promotion 45

Scoop.it!

SEPTEMBER 14, 2023

They keep making better-informed decisions and attracting more customers. Market intelligence might just be the secret. One of the most effective ways to do this is by extensive market analysis. To start, take a look at your current customer base. You can analyze your customer database to get this information.

Marketing 89

Marketing Marketers Health User-Generated 89

Hubspot Marketing

APRIL 25, 2024

Richard Shotton, in his book the Choice Factory, ran tests with customers looking to purchase a car. So, when setting your price, consider showing the price per day equivalent to customers. If you want to increase your sales, you should create a premium option that you don’t expect customers to buy. Break your price down.

Price 126

Price Promotion Market Research Product 126

Rock Content

APRIL 30, 2024

Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Fantastic marketing content answers important questions for your existing and potential customers.

Content Marketing 92

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 92

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place.

Analytics 81

Analytics Price PR CRM 81

Many Chat

JULY 1, 2022

Customize your poll by adding a question. Customize your answers. Since you can see your poll results in real time, check them often and see how customer feedback can help you with future Instagram posts. Furthermore, this kind of subtle promotion can convey your company’s beliefs and ideals to potential customers.

Market Research 97

Market Research User-Generated Education Promotion 97

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

Whitepaper 87

Whitepaper Customer Thought Leadership Energy 87

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Market research. Good marketing always is, right? For a more detailed process, check out our guide to Reddit market research.

Branding 113

Branding Gen Z Affiliate Marketing User-Generated 113

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Podcasts have a lot of upside for B2B marketers. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect.

Whitepaper 130

Whitepaper Information Technology Retail Marketing 130

Search Engine Land

SEPTEMBER 6, 2024

Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns. Search is a unique channel because customers tell you who they are in their search queries and path to purchase journeys (i.e., Custom segments. Start here.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. If they had more time, they’d spend it responding to customers and planning strategic initiatives. When you’re already spread thin, every minute counts.

Social Media Marketing 116

Social Media Marketing Key Performance Indicator Influencer Marketing Management 116

Set Up

MARCH 14, 2024

Piligian shared that she is great at creating interest (or “woo”) and making a brand enticing for a customer. She is an expert at brand positioning and creating excitement for customers around a brand. Piligian takes a values-driven approach when it comes to attracting customers and talent for Navy Federal Credit Union.

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Finding and filling holes in your content strategy will strengthen your SEO and content marketing strategies so your website performs better overall.

Customer Journey 135

Customer Journey Market Research SEO Content Marketing 135