Rock Content

OCTOBER 9, 2023

They’re the results of thorough market research and a deep understanding of target audiences. Although there are lots of ways to conduct market research, market research surveys are among the most effective and approachable. What Are Market Research Surveys? What Are Market Research Surveys?

Market Research 52

Market Research Marketing Marketers Law 52

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. This is all despite the fact that we have greater access to customer data than ever before.

Market Research 97

Market Research Gen Z Price B2C 97

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 106

Customer Transform Communications Promotion 106

Rock Content

JANUARY 4, 2024

Understanding how your customers make decisions is a crucial part of any digital marketing strategy, and accurate customer journey mapping can help you get it right. Successful digital marketing is about more than simply offering excellent products and services. Here’s what you need to know to master it.

Customer Journey 73

Customer Journey Customer Digital Marketing Branding 73

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

Customer Journey 101

Customer Journey Customer Social Media Marketing User-Generated 101

Digital Marketer

OCTOBER 30, 2022

It’s called building a “customer-centric” business. An customer-centric business includes the following typical steps: Determine what a market needs Build a product that covers that need (or adjust your own product to better fit that need). Market research can be as expensive and extensive as your budget allows.

Customer 82

Customer Analytics Market Research Digital Marketing 82

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer 122

Customer Food Manufacturing Promotion 122

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. Those customers also expect more and more from brands.

Customer 86

Customer User-Generated Marketing Marketers 86

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. It’s kind of like a toll road. But, it comes at a cost.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Rock Content

OCTOBER 27, 2015

Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. Further, website conversion rates are almost 6 times higher for content marketing adopters versus non-adopters. We all consume content, and as marketers, we should be hyperaware of the content we create for our audiences.

Market Research 103

Market Research Content Marketing Marketing Marketers 103

Hubspot Marketing

JULY 10, 2023

There's a major, often overlooked area of opportunity when it comes to AI: Becoming a more customer-centric organization. Here, we'll explore how three organizations used generative AI to achieve enhanced customer-centricity, and how your own business can, too. But you also can’t afford to get generative AI adoption wrong.

Customer 79

Customer Transform User-Generated Retail 79

Scoop.it!

JULY 20, 2023

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. Finding content just for that target audience, even if it’s a segment of your overall customer base, is tailored curation. What is Tailored Curation? As a dedicated content tool, Scoop.it

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Martech

SEPTEMBER 13, 2021

Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. This is inherently challenging when trying to maintain a long-term relationship with a customer. The right tool for the job. Sales intelligence as a category.

Customer 112

Customer Branding User-Generated Millennials 112

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Digital Marketer

NOVEMBER 14, 2022

That’s the majority of the world’s population within reach of any and all of your marketing efforts. Your customers read your social media posts, and they also read posts and reviews that discuss your brand and your products. Even a small B2B business might look to LinkedIn to connect with existing customers and to generate leads.

Customer 78

Customer User-Generated Analytics Price 78

Adobe Experience Cloud Blog

JUNE 1, 2018

Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. The same can be said about surveys, sales analysis, or other traditional types of market research. Even though this research may certainly provide value, it’s also flawed.

Customer 132

Customer Food Thought Leadership Finance 132

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The fact that there is even a market for sustainability consultancies, one that market research firm Verdantix predicts will exceed $1 billion dollars by the end of 2019, shows us that being a world changer is an integral part of today’s consumer identity. Help Your Customers Live Their Values. Light a Candle.

Customer 93

Customer Millennials Thought Leadership Promotion 93

Sprout Social

JANUARY 25, 2022

Do you know what your customers see and do before they purchase from you? Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map.

Customer Journey 90

Customer Journey Customer Social Media Marketing B2C 90

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 127

Market Research Price Marketing Marketers 127

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The fact that there is even a market for sustainability consultancies, one that market research firm Verdantix predicts will exceed $1 billion dollars by the end of 2019, shows us that being a world changer is an integral part of today’s consumer identity. Help Your Customers Live Their Values. Light a Candle.

Customer 75

Customer Millennials Thought Leadership Promotion 75

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. What does the customer want?

Customer 107

Customer Market Segmentation Market Research Marketing Strategy 107

Martech

APRIL 8, 2024

Have you applied predictive analytics techniques to forecast future trends or customer behavior? Predictive analytics: Duty: The business analyst will apply predictive modeling techniques to forecast future trends, customer behavior, and market dynamics, helping the organization proactively plan for the future.

Analytics 97

Analytics Market Research Market Trends Communications 97

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Knowing and understanding your customers is critical to the success of this strategy.

Marketing Strategy 127

Marketing Strategy Customer Market Segmentation Marketing 127

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers. Segment Your Market.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps of marketing create the foundation for any effective marketing strategy. Place: Where and how customers access your product to purchase it. Identifying the Problem Conduct market research to pinpoint your target audience’s struggles. They are: Product: The actual product or service you offer for sale.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Neil Patel

DECEMBER 14, 2021

Hannah Lu, Marketing at Waterdrop. The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers. Read Waterdrop’s full case study. They were struggling to increase qualified demo sign-ups through Google Ads.

Customer 92

Customer Finance Fashion SEO 92

Adobe Experience Cloud Blog

JANUARY 3, 2014

Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 101

Transform PR User-Generated Industry Insights 101

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Custom GPT models are now available, where the database is solely user-provided data.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Heidi Cohen

JULY 6, 2022

Use these Voice Consumer Statistics to guide your voice marketing. The post Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research] appeared first on Heidi Cohen. Do you know how your audience uses voice? Includes charts, analysis and tips.

Customer 58

Customer Market Research Marketing Marketers 58

Rock Content

APRIL 12, 2024

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Market Research Market research is also essential and needs to be ongoing.

Marketing Strategy 88

Marketing Strategy Content Marketing Key Performance Indicator Analytics 88

illumin

MAY 9, 2024

Brand lift is one of several indicators of how well your marketing campaign is doing and how it is viewed by your customers. Brand lift refers to the measurable rise in consumer perception of a brand after a marketing campaign. Each metric offers an insight or indication on how your brand or product is perceived by customers.

Advertising 52

Advertising Advertisers Branding Market Research 52

SMEI

JANUARY 12, 2024

SMEI’s Professional Marketing Specialist (SCPM ) training program equips students pursuing a professional marketing career with the capacity to take on job positions such as market research specialists and service managers. customers, market development specialists.

Marketing 221

Marketing Marketers Management Market Research 221

Hubspot Marketing

FEBRUARY 22, 2023

In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

Customer loyalty 91

Customer loyalty Market Research Price Marketing Strategy 91

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Author: Yifat Mor According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer satisfaction, loyalty, and advocacy. So, why, exactly, is customer service the ultimate marketing tool?

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Martech

NOVEMBER 15, 2023

“Social media is on the rise, especially for product discovery, so it should be part of this years’ strategy,” said Fernando Angulo, senior market research manager at online research company Semrush. Email design that uses psychological insights can persuade shoppers on their ecommerce customer journey.

Shoppers 117

Shoppers eCommerce Shipping Retail 117