Marketing Insider Group

JULY 7, 2025

In a multi-touch world, customers interact with numerous pieces of content before making a decision. Personalized content: Increases engagement Improves lead quality Accelerates buying decisions Reduces customer churn However, personalization also raises the bar for measurement.

Whitepaper

Scoop.it!

OCTOBER 31, 2024

Start by identifying your ideal customer’s pain points. For example, if you’ve identified a common pain point that frustrates your potential customers, why not build an interactive tool (quiz, calculator, converter, etc.) Then, optimize them in a way that will increase your chances of acquiring new customers.

Marketing Strategy

Marketing Insider Group

MAY 6, 2025

These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention. Define Your Niche and Ideal Customer Profile (ICP) Trying to market to everyone is one of the fastest ways to get ignored. SEO is the only strategy whose results compound over time.

Marketing Strategy

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Whitepapers: In-depth reports or guides on the topic with detailed information. Analyze the Top-Competing URLs Start with an SEO competitor analysis and review the top-ranking URLs for your primary keyword. What Is a Content Brief?

Whitepaper

Hubspot Marketing

JUNE 30, 2025

See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform

Animalz blog

APRIL 5, 2025

So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.

SEO

Neil Patel

JULY 11, 2025

When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer. It’s a clear, focused snapshot of your ideal customer, including their goals, frustrations, habits, and motivations. That’s where a strong user persona comes in. What problems are they trying to solve?

CRM

Animalz blog

JULY 22, 2025

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. 07:24) Mallory explains a key change: moving from traditional SEO to “Organic Discovery.” The SEO team came in to my organization. And then from there social came in.

SEO

Welcome Software

MAY 7, 2025

Boosts your SEO rankings Another thing that content repurposing is good for is improving your visibility on search. Don’t forget to think about other marketing formats too, like white papers, out-of-home marketing campaigns, one-pagers for events, and so on. Or even better: multiple pieces of content.

Transform

Hootsuite

OCTOBER 18, 2024

It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Social media is always changing!

Social Media Marketing

Hubspot Marketing

MARCH 5, 2025

The metrics you need should be things that help you understand your customers and your business so you can make data-driven decisions that improve your business. When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. The key is to track what you need.

Analytics

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. The thing is, you don’t have to shout louder.

PR

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. That’s the magic of inbound, and it’s transforming how businesses find new customers. It’s like becoming a magnet for your perfect customer. What Exactly is Inbound Lead Generation?

CRM

Set Up

FEBRUARY 25, 2025

Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry. Use SEO to optimize content for discoverability and long-term lead generation. Developing reliable, evergreen content will lead to growing audiences.

Inbound Marketing

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Lets do it.

User-Generated

Welcome Software

OCTOBER 31, 2024

When we think about personalization strategy , we generally think about how to improve the customer experience by tailoring websites and apps to specific needs. As you collect data from your customers and learn more about them, you’ll be able to better ascertain what they want to consume and at what point. See how that works?

Whitepaper

Power Digital Marketing

JUNE 3, 2025

Understanding B2B Lead Generation and Its Importance B2B lead generation is the process of identifying and attracting potential business customers. Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points.

Key Performance Indicator

Tiecas

JULY 23, 2024

Established Networks: They often have strong relationships with industry publications, trade shows, and influencers, allowing them to reach a wider audience of potential customers. However, PPC may not always be the most efficient approach for custom-engineered systems.

Manufacturing

SocialPilot

APRIL 23, 2025

Turn customers and followers into your brand advocates. Strengthened brand recall: Posting consistently across social channels keeps your brand at the top of your customers minds. Earned links and SEO boost: When PR campaigns gain momentum on social media, they often attract blog mentions, media coverage, and external site links.

PR

SocialPilot

JUNE 26, 2025

Share case studies, how-to tips, customer success stories — all in short, digestible formats like carousels or videos. Elevate Employer Branding: LinkedIn isn’t just for customers, it’s for future team members. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates.

Gen Z

Welcome Software

APRIL 25, 2025

Consider local business terminology, cultural references, and optimize for German-language SEO" Readability and accessibility Readability is one way to encourage more engagement with your content, and so is accessibility (something which can often be forgotten). Instead, you'll end up with over-optimized content for search engines.

Transform

SocialPilot

JULY 16, 2025

Whether you’re sharing career stories for your personal brand or running polls embedded in slides to gain insight into your customers, carousels can help you achieve higher engagement. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.

Thought Leadership

Animalz blog

JULY 29, 2025

Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources. “Last year was something like 300 projects … scripts, customer stories, blogs, e-books, guides, video … with five of us.” Jennifer’s numbers prove otherwise. And we are all.

PR

Animalz blog

JULY 8, 2025

For example, bots help with gap analysis, metadata, and customer-story outlines (but Zapier’s human editorial voice stays front and center). Lane also goes into her two main customer personas: practical “builder” use cases that power PLG sign-ups and strategic thought leadership for enterprise buyers. Lane Scott Jones [00:04:57]: Yeah.

Thought Leadership

Animalz blog

JUNE 10, 2025

Brian Kitch (07:23): Leader of Mural’s SEO content program, mentioned for his contributions. whitepapers and find out how to set the new benchmark for your industry. Is it that you’re focused on more like SEO kind of optimized content? We had a really robust SEO content strategy that you guys worked with.

Whitepaper

Animalz blog

MAY 22, 2025

Matt Hummel VP of Marketing at Pipeline360 June 17, 2025 Matt reveals how Pipeline360 turned whitepaper delivery into a one-to-one ABM engine. Aditya Vempaty VP of Marketing at MoEngage June 24, 2025 Aditya shares how MoEngage puts customer insight at the heart of content. Tim [00:12:09]: Yeah. You heard it here first.

Content Marketing

Marketing Insider Group

MAY 19, 2025

Many students, especially those who have worked with a research paper writing service or received helpful feedback from professors, already know how to refine their writing for clarity and engagement. SEO and Research Go Hand in Hand SEO (Search Engine Optimization) is the backbone of content marketing.

Content Marketing

Exposure Ninja

DECEMBER 12, 2024

But forget everything you know about traditional SEO – we need to go deeper. Where traditional SEO aims to rank pages that answer questions, AI tools want to answer questions directly. This means your traditional SEO foundation needs to be rock-solid. The shift is seismic.

Thought Leadership

Trade Press Services Newsletter

JULY 10, 2025

B2B marketers have long relied on press releases to generate visibility, boost SEO, and position their brand as a credible player. Too many links or links used only for SEO will likely trigger rejections. Optimize release content for SEO by using relevant short- and long-tail keywords naturally. Excessive promotional language.

Whitepaper

Search Engine Land

JULY 26, 2024

This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. Results aren’t instant. That much is obvious.

Branding

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). This included implementing on-page SEO best practices, securing backlinks , and ensuring top technical performance. With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing.

User-Generated

Animalz blog

JULY 3, 2025

When you could try wild experiments instead of following the same SEO playbook as everyone else? SEO isn’t dead, but its stranglehold on content strategy is finally loosening. Generate Pipeline Without Search SEO used to deliver a steady stream of new prospects discovering you through their searches. That world is back.

PR

Animalz blog

AUGUST 5, 2025

Before joining Adobe, Kirti created a scalable content strategy that helped Whatfix win early SEO. Kirti is known for combining SEO with thought leadership. Every content initiative ties back to business impact, from product adoption to customer retention. Discussed as a case study in early-stage SEO and category creation.

Thought Leadership

Set Up

SEPTEMBER 17, 2024

Solution: Invest in Advanced Attribution Models Implementing multi-touch attribution models can show which customer interactions across the buyer's journey contribute the most to conversions. Personalized content is a driver of customer loyalty and engagement. This repurposing amplifies content’s ROI.

CMO

Animalz blog

JUNE 24, 2025

He also believes marketers who don’t spend time with customers are “lazy.” Aditya Vempaty starts with the customer and works backward. At MoEngage, every content program begins with weekly customer research. Every asset needs an external voice, a customer, partner, or influencer, who will help share it at launch.

B2C

Animalz blog

JULY 15, 2025

Her core belief: Enterprise content works best when it runs like a newsroom — focused on the customer, guided by data, and built through real teamwork. If Autodesk wanted to be as well known as it should be … you need an insights-based content program that gives customers something instead of continually asking for something.” (13:21)

Thought Leadership