Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. If you’re having challenges with these foundational building blocks, hit the pause button before you dive into ABM and start customizing programs for every strategic account.

Succession Planning 134

Succession Planning Transform Thought Leadership Finance 134

The Marketing Operations Leader

JANUARY 2, 2025

Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Example: Amy, a 3-year marketing ops specialist, documented her company’s entire webinar program process, cutting down planning and execution time by 20%. Report Generation: Learn to create dashboards and reports that track KPIs.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Adobe Experience Cloud Blog

OCTOBER 22, 2013

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. At Marketo, we talk about a “360 degree view” to more effectively leverage our customer success teams, which lets us drill down into specific aspects of each customer’s use.

Customer 134

Customer Thought Leadership Customer loyalty Succession Management 134

Adobe Experience Cloud Blog

MARCH 22, 2019

Regardless of how people feel about email communications, many marketers’ email campaigns are failing to connect with customers. Namely, today’s customers have become much more sophisticated about how they consume content. It allows you to contact customers and prospects based on actions or conditions. Trigger your messaging.

Email Marketing 134

Email Marketing Thought Leadership Communications eCommerce 134

Adobe Experience Cloud Blog

JUNE 12, 2017

Some, not all, marketing teams need the help of project management tools in order to successfully plan and manage their campaigns. For example, trade shows require a lot of pre-planning around staffing, collateral, and location booking, to name a few. Pulling together these plans can take months (or longer).

Management 117

Management Marketing Automation Platform Thought Leadership Communications 117

Adobe Experience Cloud Blog

DECEMBER 10, 2019

In my work helping customers establish and advance Centers of Excellence across their organizations, I see how change initiatives (especially those bringing improvements to technology) can provide a beneficial “gravitational pull” to other areas where change is needed. Your best customers want to feel known and your data is a key ingredient.

Energy 90

Energy Transform Thought Leadership Marketers 90