Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Mobile Marketing. Social Media.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 104

Whitepaper User-Generated eBook Health 104

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. And while it’s far too early to predict a winner, my money is on ChatGPT.

User-Generated 124

User-Generated Copywriting Marketing Automation Platform eBook 124

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Exposure Ninja

JULY 4, 2023

Struggling with AI marketing? But let’s face it — AI is having a massive impact on the marketing world, and it’s here to stay. In fact, 80% of marketers believe that AI will revolutionise the industry, so you don’t want to be left behind. We mean, are you ready to dive headfirst into the world of AI marketing?

User-Generated 52

User-Generated eBook Marketing Marketers 52

Rock Content

MARCH 15, 2023

Creating a Marketing Strategy is not an easy task. However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global.

Global Marketing 94

Global Marketing eBook Marketing Marketers 94

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. By investing in Interactive Marketing. Using an interactive quiz , Bolt iOt generated more than 47,500 lead conversions, earning about 1 million dollars. How does one do this?

User-Generated 131

User-Generated eBook Education Whitepaper 131

Rock Content

AUGUST 19, 2020

Data has been essential for Digital Marketing strategies to be effective. That’s why the death of the third-party cookie has caused so many concerns among marketers. The market has received the decision to block access to this data in Google Chrome poorly, but it seems irreversible.

User-Generated 114

User-Generated Marketing Marketers Digital Marketing 114

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. And once a user clicks on an ad and comes to your site, you now have first-party data.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content.

Transform 76

Transform User-Generated Marketing Marketers 76

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Exposure Ninja

NOVEMBER 3, 2023

We know it will impact marketers, but with the information out there at the moment, it’s difficult to understand how and why it will change the way we do marketing. This guide explains what Google Gemini AI is and how it will affect marketing. Key Google Gemini Insights for Marketers In a rush?

User-Generated 52

User-Generated Marketing Marketers SEO 52

Exposure Ninja

DECEMBER 3, 2023

There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. The Search Generative Experience , also known as SGE (neither of which are great names, if we’re being honest), will be an update to the way Google responds to people’s questions.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Offer downloadable digital content. Write more blogs.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. To reach the success you want for your actual and next campaigns, you need to collect and analyze data from Content Marketing KPIs. What are the main 10 Content Marketing KPIs to track?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Buffer Marketing

MAY 2, 2024

  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Exposure Ninja

MARCH 18, 2022

Here are our top 20 B2B lead generation ideas that you’ve (probably) not used yet. We can guarantee there’s at least one lead generation strategy in here that you haven’t tried before. Of course, these CTAs will only generate leads if you have enough traffic coming to your page. Are you struggling to get leads?

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 130

Transform SEO User-Generated Whitepaper 130

Rock Content

MARCH 21, 2023

We can say that, nowadays, the common language means to speak several languages; or even more than that, it means to speak the language of the market with whom we are doing business. Not dominating languages itself, but the part of speaking the language of the target market. You can download the full ebook here ! Am I right?

Global Marketing 83

Global Marketing Marketing Strategy SEO User-Generated 83

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. In Google’s AI Search Generative Experience, SGE, ads will be included in and around the AI-generated answer. Is your digital marketing underperforming ?

Law 52

Law User-Generated eBook Digital Marketing 52

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Rock Content

JUNE 30, 2020

After all, with interactivity, you can not only increase your conversion rates but also generate revenue. In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? How to generate revenue with interactive content? Content Marketing: where do we stand?

Whitepaper 82

Whitepaper eBook Transform User-Generated 82

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Additionally, the GTM strategy is used to determine the distribution channels and generate demand for your product or service.

Marketing Strategy 76

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 76

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

CXL

JULY 25, 2022

Your call to action is the prompt you give readers or users to take a desired action. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. You may need to take a deep dive into the sales and marketing data.

SEO 73

SEO Whitepaper B2C eBook 73

OnPassive Marketing

JULY 10, 2022

The use of marketing automation has become a necessary evil for any business with a significant online presence. If you’re looking to increase your initial sales through social media advertising or align your business with the current trends in your industry, you need to use marketing automation software.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Rock Content

JULY 9, 2020

The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels. All of this involves an understanding of the user’s preferences.

Marketing Strategy 75

Marketing Strategy Thought Leadership User-Generated Marketing 75

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Marketing Department Structure. Structuring your marketing team(s) is a huge task. Here's how: Talent. That could be a book!).

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Rock Content

MAY 25, 2020

With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user. In a scenario where the average user attention span is only 8 seconds , you need to captivate the visitor if you want to create an efficient Digital Marketing plan.

User-Generated 92

User-Generated eBook Education Digital Marketing 92

Lynton Web

NOVEMBER 9, 2023

Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. Understanding website traffic helps us optimize for better user experience and conversion. Lead Generation: How many leads are we generating? Let’s explore our approach.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Rock Content

AUGUST 4, 2020

Knowing how to create a newsletter in WordPress is one of those types of technical knowledge essential for those who work in Digital Marketing or have their own blog. Why are newsletters important in a Digital Marketing strategy? For example: Ebooks Recently published articles Product offerings Discount coupons.

Digital Marketing 109

Digital Marketing Email Marketing eBook Marketing Strategy 109