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Driving Digital Transformation in the Busy World of iGaming

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iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. The State of In-Housing Report 2022 looks at the digital nature of many organisations. However, 54% report increasing the volume of their content production.

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

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How to Increase Brand Awareness through Digital Marketing

Sachs Marketing Group

Without brand awareness, even the best products can get lost in the crowd. Digital marketing is the knight in shining armor for increasing brand awareness. In this article, you will learn how to use digital marketing to increase brand awareness for your company. What Is Brand Awareness in Digital Marketing?

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How MásMóvil acquires new customers and overcomes ad production challenges

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And in an overcrowded and competitive market getting creative ad production right is part of the solution. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. What are the pain points facing your industry when doing display advertising?

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A Guide to Data-Driven Marketing and Big Data Marketing

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The data used in this type of marketing is gathered from various sources such as online interactions, browsing behaviour, or social media activity. This big data then helps digital marketing teams create superior strategies and campaigns through using evidence and information to inform their plans.

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The 5 Step Guide to Creative Marketing and its Importance

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This fresh field utilises creative concepts to sell a business’s products or services through the medium of marketing. To achieve this, it combines the most effective elements of both creativity and marketing. There are also different approaches to the many types of creative marketing, these include: Branding. Conclusion.

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Evolving your Brand Effectively with the Power of In-House

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Our report found 24% of companies saw a significant increase in digital marketing return on investment since in-housing, and another 52% saw a moderate increase. So, it is certainly clear that in-house marketing is beneficial for your organisation, but how can it effectively be used for business growth and development.