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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Why should you care? Our biggest differentiator?

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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. They have a portfolio of approximately 16,000 products.

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Transform your B2B brand: 7 strategic insights

Martech

Don’t default to talking about the products or services your company provides or how it delivers them. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary. In your inbox.

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The Future of Digital Marketing: AI and Automation (6 Tips)

Jeff Bullas

We are now in a technology arms race and the battle for awareness and market share. transform digital marketing? Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. How will A.I

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The digital transformation of a traditional business publisher

Martech

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

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Business Continuity | Reinvention & Digital Transformation

Adobe Experience Cloud Blog

Thankfully, digital tools had been developed to the point of enabling these many adaptations across sectors, industries, and businesses. Now it is time to recognize that the digital era has fully begun. Helping employees feel engaged and informed will help them to be more confident, engaged, and productive on the job as well.

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