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Transforming content marketing lifecycles with AI

Martech

Creation: AI-assisted content execution and design This phase of the content marketing lifecycle involves production. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. The post Transforming content marketing lifecycles with AI appeared first on MarTech.

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How to strategically use social media to drive a digital transformation

Bannerflow

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

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Driving Digital Transformation in the Busy World of iGaming

Bannerflow

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. However, 54% report increasing the volume of their content production.

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The latest in AI-powered marketing technology releases

Martech

RTB House’ s ContentGPT leverages the power of generative pre-trained transformers and large language models to provide insights into the specific interests and intents of web page readers across the open internet. The post The latest in AI-powered marketing technology releases appeared first on MarTech.

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How MásMóvil acquires new customers and overcomes ad production challenges

Bannerflow

And in an overcrowded and competitive market getting creative ad production right is part of the solution. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. It not only provides great advertising coverage for our products but enables us to use a performance driven approach too.

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Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise

Tiecas

Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations. Humans refine for accuracy and audience relevance.

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8 Best Project Management Podcasts to Listen to in 2022

Hubspot Marketing

Hosts: Kim Essendrup , Founder of Kolme Group, and Kate Anderson , Senior Product Manager at PayPal. In addition to industry insights and tips, the hosts offer thoughtful case studies. What we like: Host Galen Low goes beyond just discussing industry trends. Length: 35-45 minutes.