Search Engine Land

JULY 5, 2023

As digital marketers, we should challenge ourselves to say “no” more often to: SEO campaigns doomed to fail due to a lack of holistic planning. Marketing technology that is below budget but does not meet our needs. Here are some strategies for saying “no” as a digital marketer. Saying “no” is powerful.

Digital Marketing 91

Digital Marketing Marketing Marketers CRM 91

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S.

Search Marketers 101

Search Marketers eCommerce Marketing Marketers 101

Search Engine Land

JANUARY 24, 2023

Google My Business revamps photo management for Google Maps listings 2018: Google wanted to make it easier for business owners to manage their photos within Google My Business. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. Google’s 2016 Bad Ads Report: 1.7

Search Marketers 132

Search Marketers SEO Marketing Marketers 132

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Get the daily newsletter search marketers rely on. Managing and optimizing local listings You can think of local listings as digital storefronts of the web. Local listings: What are they and why do they matter?

Management 127

Management SEO User-Generated Customer loyalty 127

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2019: GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 128

Search Marketers Manufacturing SEO Marketing 128

Digital Marketer

DECEMBER 21, 2023

There’s also a new SERP feature for Reddit called “Discussions and forums”: Not being on Reddit means missing this huge organic search opportunity and failing to control this narrative. Four More Reasons to Use Reddit for Digital Marketing 1. I constantly see social media marketers saying they don’t “get” Reddit.

Management 96

Management Branding Social Media Marketing Place 96

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Evolution in search has been a slow march toward automation and consolidation. Buckle in, folks!

Search Marketers 108

Search Marketers Advertising Advertisers Marketing 108

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow.

Search Marketers 104

Search Marketers Non-Profit Marketing Marketers 104

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Report: Digital Marketing Budgets To Increase In 2010 2010: 64% planned to increase budgets for search engine optimization, and 51% planned to increase budgets for paid search marketing.

Search Marketers 97

Search Marketers Real Estate SEO Marketing 97

Search Engine Land

JANUARY 22, 2023

How to set up an AMP test by Stephanie LeVonne 2018: How AI can uncover new insights and drive SEO performance by Jim Yu 2017: SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of by Jeff Eckman & Paul Benson 2017: Attention search marketers: ALL keywords are branded keywords!

Search Marketers 95

Search Marketers Health Marketing Marketers 95

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers 133

Search Marketers Real Estate Customer Marketing 133

Search Engine Land

MARCH 23, 2023

Court: Use Of Trademark In AdWords Copy Is An Infringement 2008: One of the first times the plaintiff won in a case between advertisers over trademarks in search ads. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. Want to know more?

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Search Engine Land

FEBRUARY 3, 2023

Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm. Knowledge Panel) at the top of the search results – right above the organic results. Cards will also vary.

Management 98

Management Product Health Advertising 98

Search Engine Land

FEBRUARY 22, 2024

The new CTA was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X : Eccel commented: “Spotted this ‘Recently Used’ CTA next to the Performance Max campaign type when setting up a new campaign. Get the daily newsletter search marketers rely on.

Advertising 123

Advertising Advertisers Performance Marketing Digital Marketing 123

Search Engine Land

JANUARY 29, 2024

Tinuiti is the largest independent performance marketing firm specializing in Streaming TV and dominating the triopoly of Google, Facebook, and Amazon. Managing $4 billion in digital media and boasting a workforce of over 1,000 employees, Tinuiti is a significant player in the digital marketing landscape.

Retail 137

Retail Advertising Advertisers Performance Marketing 137

Digital Marketer

SEPTEMBER 11, 2023

So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science. If you’ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. Marketers have to work extra hard to earn respect.

Neuromarketing 104

Neuromarketing Digital Marketing Marketing Marketers 104

Search Engine Land

OCTOBER 19, 2023

If you’re feeling overwhelmed like the marketers in this survey, know you’re not alone. The speed of change we’ve seen this year in search marketing has been incredible and unlike any other year that I’ve seen covering this industry for 16 years. The search marketer’s generative AI survival guide.

B2C 118

B2C CMO Education Marketing 118

Search Engine Land

OCTOBER 16, 2023

All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%.

Transform 139

Transform Non-Profit Health SEO 139

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But be careful.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

OCTOBER 2, 2023

Powerful marketing. Tom Ruff, Head of Social at digital marketing agency Journey Further , said the new partnership has huge potential – but it will depend on how the companies share their data. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on.

User-Generated 143

User-Generated Advertising Advertisers Digital Marketing 143

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Get MarTech! In your inbox.

Digital Marketing 23

Digital Marketing PR Analytics Copywriting 23

Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Plus, many PPC specialist or digital marketing roles require you to have a Google Ads Certification.

Price 92

Price Advertising Advertisers eCommerce 92

Search Engine Land

MARCH 27, 2024

Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves. Enhanced personalization: Personalization is crucial in today’s digital landscape. Get the daily newsletter search marketers rely on. See terms.

Marketing 111

Marketing Marketers CRM Digital Marketing 111

Search Engine Land

JANUARY 18, 2024

This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking the bank. Get the daily newsletter search marketers rely on. The cost to attract and retain the best digital marketing talent will also be an issue for some.

SEO 129

SEO User-Generated CMO Energy 129

Search Engine Land

DECEMBER 4, 2023

Announcements like this reinforced the question that’s been on digital marketers’ minds for years: what will our roles look like as AI continues to do more of what we used to do manually? To help answer that, let’s first look at what chatGPT has done for search marketers. Early uses for GPT-3.5 The doctor.

Transform 122

Transform Copywriting User-Generated Price 122

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! What does this do?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPC specialists from around the globe.

Advertising 92

Advertising Advertisers User-Generated Search Marketers 92

Search Engine Land

JANUARY 10, 2023

Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. That said, I think many digital marketers are already feeling the impact. Get the daily newsletter search marketers rely on. Search marketing’s staying power in 2023.

Market Trends 116

Market Trends Advertising Advertisers Marketing 116

Search Engine Land

JUNE 14, 2023

This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about? What is a headless CMS?

SEO 103

SEO Digital Marketing Management Product 103

Search Engine Land

OCTOBER 17, 2023

Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role? From associate to team lead: Key learnings In May 2016, I began my digital marketing career as a paid media associate, managing diverse campaigns. Congratulations on such an exciting move!

Management 119

Management Search Marketers Marketing Marketers 119

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy. However, as someone who has dedicated their professional career to digital marketing, it can cause frustration.

eCommerce 135

eCommerce Retail Digital Marketing Advertising 135

Search Engine Land

OCTOBER 16, 2023

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Analytics 144

Analytics User-Generated Digital Marketing Management 144

Search Engine Land

MARCH 21, 2024

Goals and KPIs for your digital marketing What goals would you like accomplished through your SEO and digital marketing activities? Website hosting and CMS How and where is your website hosted and content managed? History of marketing campaigns/service providers What digital marketing vendors have you used before?

SEO 108

SEO Education Communications Digital Marketing 108

Martech

MARCH 16, 2022

“Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies,” Russell Ketchum, director, product management at Google, said in the announcement. Get the daily newsletter digital marketers rely on. Why we care.

Analytics 110

Analytics Digital Marketing Management Search Marketers 110