Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 77

Marketing Plan Key Performance Indicator Marketing Marketers 77

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Digital Marketing 131

Digital Marketing Marketing Strategy Marketing Marketers 131

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. You can be the world’s greatest strategist, developing plans and metrics to measure. He goes on to compare science and art to the yin and yang for today’s marketers. And the reverse is also true. ”

Marketing Strategy 83

Marketing Strategy Content Marketing Key Performance Indicator Analytics 83

SMA Marketing

JANUARY 19, 2023

Whether you are a start-up or an established company, there will come a time when you realize you need help marketing your business online. A lack of leads and customers will make you re-evaluate your current marketing strategy. We have found a few reasons businesses need help with digital marketing and choose to hire an agency.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. But digital technology is evolving at a rapid pace, and taking everything else with it.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Digital Marketer

APRIL 28, 2023

But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand.

Marketing Strategy 77

Marketing Strategy Promotion Marketing Marketers 77

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. Several brand influencers have taken over social media, making influencer marketing the need of the hour for the brands. What Is Influencer Marketing?

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Industrial Marketer

JULY 13, 2021

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company.

Manufacturing 111

Manufacturing Digital Marketing Marketing Marketers 111

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Want to get certified in Content Marketing?

Marketing Strategy 80

Marketing Strategy Content Marketing Marketing Marketers 80

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Key Takeaways.

Digital Marketing 109

Digital Marketing Customer Acquisition Marketing Marketers 109

Neil Patel

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency.

Digital Marketing 144

Digital Marketing Marketing Marketers eCommerce 144

Hubspot Marketing

MARCH 19, 2020

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts.

Marketing Plan 134

Marketing Plan Customer Acquisition Marketing Marketers 134

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The benefits of a GTM strategy are numerous. Entering a new market with an existing product.

Marketing Strategy 75

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 75

Kuno Creative

APRIL 7, 2022

If your company wants to start doing video marketing, but you don’t think you have the budget to back up these plans, you’ll be pleasantly surprised. The justification for investing in video marketing is clear.

Video Marketing 85

Video Marketing Marketing Plan Marketing Marketers 85

Marketing Blogo

APRIL 8, 2022

You need to have a marketing plan or a market development strategy if you really want your marketing strategy and marketing campaign to be successful.

Marketing Plan 77

Marketing Plan Marketing Marketers Marketing Strategy 77

Rock Content

MARCH 24, 2023

Creating a digital marketing budget often requires a lot of guesswork and best assumptions on how the money will be best spent in your organization, without really knowing if you will receive any ROI. A common rule of thumb that most brands use is to spend around 7-10% of the overall revenue on marketing activities.

Digital Marketing 52

Digital Marketing Finance Marketing Marketers 52

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Kuno Creative

AUGUST 3, 2023

Then enters ChatGPT and recession talk, which once again demands you to rethink your strategic marketing plan, pushing you out of your comfort zone. Whether anyone wants to admit it or not, we’re still feeling shockwaves from the – yeah, I know it’s a dirty word – pandemic. Some of our insights might surprise you!

Inbound Marketing 63

Inbound Marketing Marketing Strategy Marketing Marketers 63

Sachs Marketing Group

JUNE 21, 2023

Digital marketing is the knight in shining armor for increasing brand awareness. By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. What Is Brand Awareness in Digital Marketing?

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Adams & Knight Marketing

MAY 4, 2020

These were just a few of the questions that digital marketing agency Adams & Knight probed in a recent online study to assess local and regional consumer attitudes during the ongoing COVID-19 pandemic. What are their biggest concerns? And what kind of information are they seeking from their banks? Healthcare providers?

Marketing Strategy 130

Marketing Strategy Health Marketing Marketers 130

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Litmus

FEBRUARY 19, 2020

To be truly successful, marketers need to break out of their silos and use the power of email across channels. Understand what’s trending in digital marketing ?. Email’s role in the digital marketing mix. Where does email fit into the ever-changing digital marketing world? Download the report ?.

Market Trends 70

Market Trends Digital Marketing Email Marketing Marketing Mix 70

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130