Neil Patel

SEPTEMBER 3, 2020

To achieve profitable results with your Google Ads campaigns, you’ll need to have some concrete goals in mind. How many conversions do you need to be profitable? Transparency isn’t common with non-certified agencies; most agencies won’t provide this if clients don’t know any better.

Non-Profit 138

Non-Profit Advertising Advertisers Management 138

Marketing Insider Group

JANUARY 10, 2022

I haven’t traveled overseas in a few years, so I only included one non-US event this year. But if you know of any “can’t miss” marketing events outside the US, please add a comment.). Best Marketing Events Happening in 2022. So, I included a few of those here as well. Registration is free!

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape.

SEO 72

SEO Non-Profit Price Marketers 72

Customers.ai

FEBRUARY 7, 2024

Aslam’s expertise isn’t just limited to Google Ads; he’s a digital marketing virtuoso, having co-founded Driven Mastermind and Nido Marketing, and co-authored “You vs Google,” a number one Amazon bestseller.

Transform 88

Transform eCommerce Non-Profit Advertising 88

Power Digital Marketing

FEBRUARY 6, 2023

As businesses prepare for the economically turbulent year ahead, turn your focus to marketing and specifically, how it can support growth in the year ahead. Without further ado – let’s dive into the highlights of recession-proofing your marketing efforts. Think return on investment (ROI), but specific to marketing.

Non-Profit 40

Non-Profit Marketers Marketing Customer Journey 40

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Duct Tape Transcript Email Download New Tab John: Hello and welcome to another episode of the duct tape marketing podcast. Because it's not just on marketing. So Ryan, welcome to the show.

CMO 85

CMO Law Non-Profit Promotion 85

Marketing Insider Group

AUGUST 30, 2019

The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Consider Account-Based Marketing.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Martech

MARCH 25, 2022

It is not unusual for organizations — whether they be Fortune 500 companies, mom-and-pop shops, churches, or non-profits — to face negative comments on Facebook. Get the daily newsletter digital marketers rely on. So, I have prepared an updated list of pro tips on how to handle the negativity.

Non-Profit 127

Non-Profit Management Promotion Digital Marketing 127

Avinash Kaushik

JULY 5, 2021

There is a sharper focus on Revenue/Profit. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Then, we’ll get back to Marketing incrementality. AKA: Attribution! This does sucks less. Notice a pattern. They are all paid ads.

Analytics 98

Analytics Non-Profit Marketers Marketing 98

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Daniel Foley , Director of Marketing, SEO Stack. Shifts to Digital Shopping and Channels. This shift to omni-channel marketing has been going on for quite a while.

Marketers 108

Marketers Marketing Law CRM 108

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. Get the daily newsletter digital marketers rely on. This shows that content can be recycled and still have a massive impact.

Social Media Marketing 120

Social Media Marketing Non-Profit User-Generated Transform 120

Backlinko

DECEMBER 19, 2024

Blogging can be a fun pastimeor it can be a profitable side hustle. Some niches with lower search volume can still be profitable if the audience is ready to spend. Consider what products, services, or digital downloads you could offer and the average cost of these items. So, what separates the hobbyists from the high-earners?

Affiliate Marketing 101

Affiliate Marketing Analytics SEO User-Generated 101