Remove Digital Marketing Remove Product Remove Succession Planning
article thumbnail

How to START building a modern digital marketing plan

Search Engine Land

It’s crucial to have a clear plan linked to your strategy so you don’t get distracted by new trends like AI or ignore changes and fall behind. While “plan” may sound boring, it’s essential for a solid digital strategy. Strategy The first phase of START planning is strategy.

article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . But the search engine is shifting away from local search as a moneymaker (ads driver) and focusing more on product search.

article thumbnail

What is the best time to host a webinar?

Rock Content

When it comes to a successful event, we must start with a successful plan. A research conducted by Content Marketing Institute (CMI) shows that two-thirds of B2B marketers have already used webinars — and no less than 66% believe them to be effective. Start by the middle of the week. Do the basics, then evolve.

article thumbnail

Real Estate SEO: Ultimate Guide to Improve Search

Neil Patel

Due to how customers search for homes and the type of product, search engine optimization for realtors is unique in several ways. Here are some of the ways that real estate marketing varies: The customer journey takes longer due to its complexities. Enter my product, Ubersuggest , a free tool that gets you started with SEO.

article thumbnail

How to host a successful virtual event

Rock Content

Planning, organization, infrastructure, with a good script, would be a good start. In recent years, these events have worked wonderfully as one of the features of Digital Marketing strategies. This live format is also used predominantly as a marketing resource. The main advantage of virtual events is its versatility.

article thumbnail

Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Your past performance is the best predictor of future success – if you know how to read it right. Next to the campaign report, a product ID report and category report are also valuable. In the Google Ads interface, this can be done via the Shopping Products report, where you can add a Month column and clearly split it.