CXL

JULY 25, 2022

Start with an imperative (command verb). A good general rule to follow in CTA writing is to always start with an imperative. Imperatives are action words; they tell the reader to do something. SparkToro demonstrates two examples of imperatives in action with their buttons: “Try SparkToro for free” and “See Pricing.”.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Bannerflow

FEBRUARY 17, 2022

After all, an effective marketing team makes a business, and improving in-house skills empowers staff to grow whilst also growing the business. In the age of digital transformation, upskilling your marketing team will help push your organisation forward in line with consumer expectations. Higher skilled workforce.

Transform 52

Transform Gen Z Marketing Marketers 52

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. Y-Axis : A range of decision-making skills, ranging from emotional to rational approaches. Get the daily newsletter digital marketers rely on. The resulting grid captures four MOps archetypes or “personas.” Experimentation is their specialty.

Transform 83

Transform Marketing Marketers Management 83

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before.

Transform 59

Transform Health CMO Key Performance Indicator 59

Bannerflow

APRIL 15, 2021

For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. In this article, we explore the concept of creative marketing across digital channels, review its importance and learn how to measure it. Creative marketing is a combination of things.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Predictive marketing—a new discipline deeply rooted in big data, mathematics, data science, and marketing—transforms the customer journey into a scientific process.

Transform 134

Transform Thought Leadership Customer Journey Marketing 134

The Next CMO

MAY 4, 2022

In the digital age, this approach no longer works. CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customer Obsession.

CMO 52

CMO Transform Health Customer Journey 52

Search Engine Land

JULY 11, 2023

We’re going on a journey to a digital agency. It is quite a big transformation for the client, but they said they wanted to be challenged so everyone feels ready. Psychology-backed techniques to getting buy-in My 15 years of experience in digital marketing have given me more than just the lines on my face.

SEO 75

SEO Branding Education Transform 75

Marketing Insider Group

OCTOBER 18, 2012

That we truly have a social business imperative. The Digital, Social, Mobile Revolution. The Social Business Imperative. We need to accept the imperative to transform our organizations into an open, social and engaged community of active content producers. So stick with me while we take a brief journey.

Transform 88

Transform Traditional Marketing CMO Branding 88

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. In today’s fast-paced, digital world, that won’t cut it, he said.

Transform 133

Transform Management Customer CMO 133

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. And it’s a skill we can cultivate with practice. by Cheryl Strauss Einhorn.

Product 108

Product Content Marketing Marketing Marketers 108

Econsultancy

DECEMBER 13, 2021

The sector’s nevertheless impressive double-digit growth throughout 2021 – 24% – is predicted to rocket even further in 2022 to 36% according to Zenith’s analysis. This could rise to an even more substantial 70% by 2023, as more consumers grow accustomed to using travel apps and digital concierges.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. Plus, leaders are being asked to do more with less budget.

Influencer Marketing 128

Influencer Marketing Customer loyalty Transform Marketing 128

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. Corruption. Hopelessness. Here, Africa leads the world.

Health 202

Health Non-Profit Food Energy 202

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online.

Transform 104

Transform Customer Journey Finance User-Generated 104