Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. Thats double the speed of previous generations. They expect two-way dialogue and genuine engagement.

Gen Z 107

Gen Z Transform Health Entertainment 107

Hootsuite

MAY 31, 2022

Source: Hootsuite 2022 Digital Trend Report. Most people check in when they want to research a type of product or resource. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Hootsuite

MAY 2, 2022

Source: Hootsuite Digital Trends Report. Source: Google Trends. If you’re looking to tap into Gen-Z or even younger demographics, this is the stat to pay attention to because it’s important that brands meet audiences with the content they like to see and engage with. Source: Hootsuite Digital Trends Report.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. UK digital ad spend set to hit record growth by the end of 2021. share of revenue. in June 2021, up from $0.93

Advertisers 52

Advertisers Advertising Retail Shoppers 52