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Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. So what does a health consumer need to empower them to make those decisions?
E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Send Attention-Grabbing DirectMail. Get creative.
These methods include print advertising, broadcast advertising and directmail marketing. Directmail marketing entails sending physical promotional materials, such as postcards or catalogs, directly to potential customers. Most toss directmail directly into the recycling bin. Others simply don’t respond.
online course, ebook, software), so you naturally want others to believe in it, too. Whether you’re selling via email, directmail, or social selling, highlight the benefits as well as the features of your product. New studies prove that giving is beneficial not just for the recipients, but for the givers’ health and happiness.
This could include: Blog posts Articles Ebooks Whitepapers Webinars Social media posts The goal is to teach and engage potential customers, building trust and credibility along the way. It’s a crucial indicator of your company’s financial health and growth potential.
They can also get someone to sign up for your email list or download an eBook from your website. Different types of marketing that include CTAs are: Homepage PPC Social Media Email Blogging DirectMail Adverts Posters Billboards. CTAs are used for more than getting someone to buy. Image Source Why Do You Need CTAs?
There you can check your Site Health score—this is like a grade for your website’s overall SEO health. These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments.
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