Direct Mail eCommerce Email Marketing 
Martech
JANUARY 16, 2025
Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. The platform integrated data-driven design and messaging with precise timing to enhance omnichannel marketing campaigns.
Vertical Response
JANUARY 31, 2025
Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.
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Digital Marketer
DECEMBER 19, 2022
In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.
Search Engine Land
DECEMBER 1, 2023
They keep your brand top-of-mind or incentivize a purchase with an offer such as a discount (ecommerce) or extended free trial (B2B). Google Ads with email marketing retargeting Create targeted email campaigns that correspond with Google Ads retargeting. Retargeting ads nurture those who engaged toward conversion.
Hubspot Marketing
MAY 26, 2021
When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.
Adobe Experience Cloud Blog
FEBRUARY 25, 2019
Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time. For example, an ecommerce brand may hold a limited sale or entice first-time customers with discounts. Do this with the content they care about most.
Use Insider
NOVEMBER 13, 2024
In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. For example, Chow Sang Sang used Insider to implement crowd-sourced recommendations in their email marketing strategy.
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