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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer Marketing

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

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Why Both Data & Relationships are Essential to Personalized Marketing

Adobe Experience Cloud Blog

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Personalized Marketing Works. Why Do Consumers Respond Well to Personalized Marketing?

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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Search Engine Land

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Martech

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

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Account-Based Marketing: Past, Present, and Future

Neil Patel

The rate of return on direct mail is around 1 percent. Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. That’s a sign of broad marketing. This type of personalized marketing saves time and money in the long run.

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Account-based marketing strategy

Martech

Tip: Add value and demonstrate your business’ knowledge and authority in your space by hosting an exclusive annual directors’ dinner with guest industry-expert speakers Direct mail and merchandising. Tip: Use personalized marketing to add value. Your ABM strategy is all about making top-tier accounts feel special.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

Influencer Marketing: Brand awareness or product launch campaigns with relevant influencers in your niche. Email Marketing: Newsletters, content promo, nurture sequences and event invites. Offline Media: Direct mail, NYC subway ads, etc. Online Communities: The Hustle , Sales Hacker , Demand Curve , etc.