Set Up

MAY 24, 2022

It’s been a hot second since our last in-person marketing event (February 2020 to be exact), but we made a plan to finally see our Set up community in person, and saw it through to success! Murnane shared the story of their “Aa Team” campaign where they leveraged nostalgia and a celebrity to raise brand awareness.

Direct Mail 52

Direct Mail Thought Leadership User-Generated Influencer Marketing 52

Customers.ai

MARCH 15, 2024

While this shift may feel monumental (and let’s be honest, it is), it does present marketers a chance to revolutionize their approach to client campaigns across the board—from email and digital ads to social media and direct mail. Your website visitor data.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Hubspot Marketing

APRIL 5, 2023

Influencer Marketing: Brand awareness or product launch campaigns with relevant influencers in your niche. Email Marketing: Newsletters, content promo, nurture sequences and event invites. Offline Media: Direct mail, NYC subway ads, etc. Online Communities: The Hustle , Sales Hacker , Demand Curve , etc.

Inbound Marketing 96

Inbound Marketing Whitepaper Real Estate Non-Profit 96

Litmus

JUNE 1, 2021

.” When it comes to leveling up marketing efforts with new martech, PFL ’s President Nick Runyon explains: “Don’t go from zero to multichannel campaign orchestration overnight—start with basic marketing, then layer in additional channels and more personalization.

Marketing Mix 65

Marketing Mix Direct Mail CMO Marketing Automation Platform 65

OnPassive Marketing

JUNE 12, 2022

Outbound marketing, meanwhile, is all about selling your products or services to existing customers. You can use email marketing, display advertising, and even in-person marketing strategies to reach your target market. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Digital Marketer

DECEMBER 19, 2022

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. New Marketing Channels.

Transform 83

Transform eCommerce Retail Entertainment 83

Adobe Experience Cloud Blog

AUGUST 27, 2018

With one-to-one personalization , marketers are creating and executing highly customized programs for individual target accounts. Because it’s at the top of the pyramid here, one-to-one ABM is usually the most personalized and requires the most research, but can also have the highest return. Direct mail.

Direct Mail 98

Direct Mail Thought Leadership B2C eBook 98

Hubspot Marketing

JANUARY 4, 2021

It's a great time for marketers to further embrace change, and be the stewards of helping their companies grow and gain share in 2021!". Marketers will continue to incorporate real, true personalization. Marketing automation should not be confused with personalization.

Market Trends 121

Market Trends Transform CMO Marketing 121

Neil Patel

JANUARY 31, 2022

E-commerce marketing refers to any type of marketing used by businesses that sell products or services online. E-commerce marketing can include both digital marketing or in-person marketing strategies, such as direct mail, television ads, or billboards.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Marketing Insider Group

AUGUST 28, 2023

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. Without taking an integrated approach, your omnichannel marketing strategy could come across as disjointed and even confusing for your supporters.

Direct Mail 81

Direct Mail Marketing Marketers Communications 81

Customers.ai

JANUARY 3, 2024

Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more. Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free. 2) How to Build a Brand That People Love, featuring Virgin America.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Set Up

SEPTEMBER 19, 2023

Historically, a traditional marketing approach was standard in the packaging space. Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. The primary focus was shaking hands and meeting in person.

Transform 59

Transform B2C Direct Mail Food 59

CXL

JUNE 2, 2022

Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. ABM tools of the trade to power for marketing efforts. Test different channels.

Customer 82

Customer Direct Mail Marketing Marketers 82

Adobe Experience Cloud Blog

FEBRUARY 3, 2017

Beyond having access to the right information, you should be able to pass audience membership to the right points of communication at the right time and execute a number of multi-channel marketing natively, such as email, text messages, in-app advertisements, direct mail, or more. Connected Experiences.

Thought Leadership 120

Thought Leadership Direct Mail Marketing Marketers 120

InTouch Marketing

JANUARY 31, 2024

Traditional Marketing Traditional marketing encompasses the more conventional avenues of promotion that were prevalent before the digital age. These methods include print advertising, broadcast advertising and direct mail marketing. Most toss direct mail directly into the recycling bin.

Affiliate Marketing 85

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 85

Lusha

APRIL 18, 2021

but SAP failed to deliver personalized marketing experiences to them. Here are the steps Genesys took: Hosted a series of marketing and sales workshops to flesh out profiles for 5 key executives, and establish their preferred tone of voice, communication style, and conversation starters. Major fail!

Whitepaper 52

Whitepaper CRM Marketing Marketers 52