article thumbnail

Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Holistic marketing generates lots of data, and it’s tricky to help everyone remember the most important insights. UX designers may recognize this challenge as Miller’s Law : Longstanding research shows most people can hold about seven pieces of information in their minds at once. Track a unified goal.

CMO
article thumbnail

Best Practices for Email Marketing Consent: What You Need to Know

Vertical Response

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Understanding Email Marketing Email marketing serves as a direct marketing channel. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Under the CAN-SPAM Act, marketers must provide a clear opt-out mechanism in their emails.

article thumbnail

What is Email Marketing? Your Comprehensive 2025 Guide

Vertical Response

Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers. The main objective of email marketing is to nurture customer loyalty and attract new customers through direct marketing communication. Want More Tips?

article thumbnail

Data Privacy Act Philippines: What Marketers Should Know

Spiralytics

As the cornerstone of data privacy law in the Philippines, it sets clear guidelines on how businesses should handle personal information. Lets examine what this law means for you and how to stay on the right side of it. 10173) is the Philippines’ primary law on data protection. What is the National Privacy Commission?

Law
article thumbnail

On Writing a Tagline (and Pitching It, Too)

Hubspot Marketing

I’m a copywriter , four days into my first role at Rick’s marketing agency. I was hired on the back of my direct marketing experience and told I’d be focusing on writing conversion assets — landing pages , email campaigns, banner ads — but I could be tapped for other projects, too. "Oh," "How’s your first week going?"

article thumbnail

How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.