The Next Era of Marketing: Hear from Seth Godin
Adobe Experience Cloud Blog
DECEMBER 9, 2014
as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. What marketers have to understand is that mass marketing was a brilliant and important way of supporting mass manufacturing.
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