Scoop.it!

JANUARY 3, 2023

They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. Incentives can include free trial periods, discounts, free eBooks, etc. Let’s now dive into the six key stages of any content mapping strategy and how your business or brand can navigate these. Define Your Buyer Persona.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

Litmus

DECEMBER 2, 2024

Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content. One of the most common and effective automated emails from eCommerce brands is abandoned cart emails. It is important to remember that email automation doesn’t mean you can set it and forget it.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hootsuite

MAY 27, 2020

Social media goals should align with your overall marketing objectives. Start developing your social media marketing plan by writing down at least three goals for social media. The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies. Create audience personas. Cancun ????????Say

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Search Engine Land

JANUARY 16, 2024

Find out where your ideal customers hang out and what types of content are most likely to bring them to your brand with a cross-platform lead generation content marketing experiment. Ecommerce stores can get creative with virtual options. Plan ahead, and your experiments might uncover new opportunities for you and your team!

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Exposure Ninja

APRIL 17, 2023

How to Prioritise Your Marketing Channels Another trend in our digital marketing ROI survey is that marketers often struggle to prioritise their marketing channels. For example, 44% of marketers plan to prioritise organic social in 2023, despite 74% claiming it has a low ROI.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

AWeber

JUNE 17, 2024

Think of them as intangible products that hold value—like ebooks, courses, templates, and more. You may have heard us talk about using ebooks, courses, templates, and other content as lead magnets in the past. Then, you can sell a recipe ebook with 50 of your top recipes. And they still can be.

Product 52

Product eBook Non-Profit Shipping 52

Hootsuite

JULY 21, 2022

It could be an ebook download, newsletter sign-up, product purchase, free trial request, or any other conversion you value. You need to know the lifetime value (LTV) of your customers to create accurate marketing plans. Their basic plan is $9.99. This aggregate number generally ends up in reports.

Promotion 126

Promotion Finance Analytics User-Generated 126

Use Insider

OCTOBER 3, 2024

Prepare yourself further for the 2024 holiday season revenue growth The upcoming holiday season, though short, is poised to bring in the most retail and ecommerce sales this year. YoY to hit $1.353 trillion —and ecommerce will grow almost twice as much. You can maximize holiday revenue with a multi-faceted holiday marketing plan.

Shoppers 52

Shoppers Retail eCommerce Price 52

Unbounce

SEPTEMBER 12, 2023

The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more. Learn the ins and outs of high-converting ecommerce landing pages from 27 real-word examples. Why do you need a lead generation landing page?

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. Establish goals As with any business or marketing plan, it’s important to start by establishing your goals. Your marketing can serve many purposes, so what is your end objective? (No,

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. Establish goals As with any business or marketing plan, it’s important to start by establishing your goals. Your marketing can serve many purposes, so what is your end objective? (No,

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Marketing Insider Group

MARCH 28, 2024

As an ecommerce seller, you’ll want to A/B test your product pages since that’s where your sales happen. Content upgrades are additional resources, such as an ebook, within a blog post. Posts with high views and high conversion rates can be easily turned into a short ebook, checklist, or worksheet to drive even more sales.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. One major Google update in particular made us reconsider our content marketing strategy.

Marketing 108

Marketing Marketers CRM Law 108

Neil Patel

FEBRUARY 16, 2021

A well-thought-out content marketing plan helps you avoid getting tripped up in the mad rush to publish more content. Once you have your content marketing plan documented, you’ll find it easier to publish great content on a consistent schedule. It’s obvious by now that a solid social media marketing plan helps SEO.

SEO 143

SEO Analytics User-Generated eCommerce 143