Duct Tape Marketing

APRIL 11, 2022

One of the best ways to accomplish this is by having good referrals program in place. For example, the advisory board could facilitate a quarterly meeting to brainstorm ideas on topics such as expand your target market or unique ways to broaden your customer reach.

Real Estate 86

Real Estate Price eBook Customer 86

Duct Tape Marketing

JUNE 1, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. You'll be able to discover all the latest must know trends and tactics that you can actually put into place to scale your business in a sustainable way. Or even something like a white paper or an ebook.

Product 60

Product Whitepaper Product Marketing Management 60

Unbounce

APRIL 23, 2019

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

CXL

MAY 27, 2022

Educates; 2. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. Empowers; 3. Entertains.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Scoop.it!

APRIL 12, 2022

You can write newsletters , create podcasts, share videos, and write educational threads on Twitter and LinkedIn breaking down concepts and strategies that people can use to grow their business. How to create a content marketing strategy for your brand. Identify your competitors and target market. Who is my target market?

Marketing Strategy 100

Marketing Strategy Content Marketing Branding eBook 100

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. What types of content can brands use for marketing and packaging for Google? Create profitable marketing content that stands on its own, independent of Google traffic. Event announcements.

SEO 124

SEO Branding Entertainment Communications 124

Hubspot Marketing

OCTOBER 27, 2022

By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. Plus, your content won't just help attract leads, it will also educate your prospects and generate awareness for your brand. If you're an experienced marketer, your target may have changed.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

CXL

OCTOBER 1, 2022

Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. These places include: Communities and groups (e.g.,

SEO 86

SEO User-Generated Branding Copywriting 86

Sachs Marketing Group

JANUARY 30, 2023

SEO should be a key part of any effective online marketing strategy for law firms, helping them to build trust and reach potential clients. PPC (Pay-Per-Click) Advertising PPC advertising allows law firms to place ads in search engine results for specific keywords.

Law 84

Law Digital Marketing Whitepaper User-Generated 84

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Content marketing is best for: Lead generation. Social media is also useful for researching and understanding your target audience.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Unbounce

APRIL 18, 2024

How to do it right: Familiarize yourself with email marketing regulations in your target markets. How to do it right: Make signing up for your email list a breeze by placing clear and enticing signup forms throughout your website, especially on high-traffic pages like your homepage and product listings.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Duct Tape Marketing

MARCH 1, 2016

Content Marketing – This includes publishing, optimizing and sharing educational content that draws search traffic, links and subscribers. Smart marketers realized that they needed to offer something valuable in exchange – an ebook, webinar or free trial of some sort. Precisely segmented visitors. 2) Speaking for leads.

Non-Profit 51

Non-Profit eBook Education User-Generated 51

DIY Marketers

JANUARY 17, 2022

How to Promote Your Business With Content Marketing. Content marketing is an inbound marketing strategy. What makes content marketing different from other strategies is that it’s focused on educating your prospective customers with information that helps them choose you over other sources. Run Contests.

Promotion 98

Promotion Marketing Marketers Advertising 98

Hubspot Marketing

MAY 13, 2022

Whatever your overarching digital marketing goal is, you must be able to measure the success of your strategy along the way with the right digital marketing tools. At the heart of digital marketing is owned media — and it almost always comes in the form of content. Offer free educational resources.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

MARCH 11, 2024

Whether you publish blog posts, videos, courses, or ebooks on your website as part of your content strategy, you should consider using categories. But if you’re promoting a brand that offers more than one product and price plan, you should use product-specific landing pages depending on where your links are placed.

Affiliate Marketing 85

Affiliate Marketing User-Generated Marketing Marketers 85

InTouch Marketing

JANUARY 31, 2024

Traditional Marketing Traditional marketing encompasses the more conventional avenues of promotion that were prevalent before the digital age. These methods include print advertising, broadcast advertising and direct mail marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hootsuite

JULY 13, 2023

Hootsuite’s Streams feature makes this super easy and compiles all this intel from all of your social platforms in one place.) Whether you’re hosting a Q&A or a behind-the-scenes tour or putting on your own masterclass, livestreams are a great way to offer educational value or entertainment in an interactive way.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. But don’t create content for content’s sake.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

JULY 1, 2020

Once you get your content marketing strategy going, it’s that positive snowball effect in action. It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Moz

JANUARY 17, 2021

How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. Every target company will have a few key people who decide which products and services benefit the business. eBooks, white papers, and webinars make for great gated content.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65