Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 96

Whitepaper eBook SEO Education 96

Marketing Insider Group

MAY 3, 2021

If everything you create comes from a place of self-promotion and is narrow, it won’t work. Great content leads with education and offers specific takeaways. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Hubspot Marketing

SEPTEMBER 30, 2022

Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. Quora and Facebook are also great places to search. Publish Long-Form Content. Answer Questions on Social Media.

Thought Leadership 90

Thought Leadership eBook Whitepaper User-Generated 90

Hubspot Marketing

DECEMBER 1, 2023

Do you want to educate the buyer on your product or industry? Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Social media.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Email is a great place to reach the people who already know your brand and product or service. Maybe a person fills out a form to download an educational piece of content. Once you know what performs well, you can determine where to place CTAs.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. What are examples of digital products? Subscription?

Product 89

Product eBook Price User-Generated 89

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Place them in strategic locations and repurpose them to get in front of a larger audience. Educate consumers on the value your product or service offers. Place case studies in various places on your website.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. One place to start is with Marketo’s technology partner ecosystem on Launchpoint. Read all about it here.

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

Marketing Insider Group

MAY 15, 2023

If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! This means that your digital presence is essential to educating prospects and securing conversions. This includes blog posts , eBooks, whitepapers, webinars, and more. Content Marketing. Social Media.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

AWeber

NOVEMBER 22, 2023

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter. Turn it into a PDF that people can download. YouTube is an excellent platform for reaching almost everyone of any age.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Litmus

OCTOBER 23, 2020

Internally, we’ve been discussing the pros and cons of the plain text email and whether it has a place at Litmus. Plain text emails have found a place in our email program, primarily those emails you receive when you download an ebook or report. Plain text style emails do have a place in our email program.

eBook 90

eBook Education Communications Place 90

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The best place to start planning a demand generation campaign? Demand generation isn’t a quick fix. At the end, of course.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Source: Survicate.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Here are a few helpful tips to get you started.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Guest posts are an easy place to go wrong, especially when treated exclusively as an exercise in building backlinks.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Neil Patel

SEPTEMBER 17, 2021

Creator Studio comes with: Professional Dashboard : See your content performance and see educational content shared by Instagram. For example, I would make a post on Instagram and tell people to leave a comment with a specific phrase or word if they wanted a free ebook. Want to see it in action? Send upsell campaigns.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Rock Content

AUGUST 13, 2019

It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons. Gating equals gaining information that you cannot gain without a gate in place. Is it an eBook? And how are we capturing that traffic? A white paper?

Whitepaper 50

Whitepaper eBook Education Place 50

Neil Patel

SEPTEMBER 3, 2021

The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. The most obvious benefit and one of the main reasons people turned to virtual job fairs in the first place is the added convenience.

Marketing 138

Marketing Marketers Price Education 138

Search Engine Land

APRIL 28, 2023

Of course, another great place to include a link to this content is right in your main menu. Create a call-to-action banner or graphic to place strategically inside blogs. Add a link to your lead magnets, ebooks, or freebies. Check out my resource page to see the large mixing bowls I use and love.” And those are worthy goals.

eBook 104

eBook Promotion Product Education 104

Scoop.it!

MAY 19, 2022

If a group of potential customers are just looking for valuable information, then your newsletter needs to be purely educational. It’s important to communicate what they get by subscribing to your newsletter, but it is also important to thank them for subscribing in the first place. Make it Easy for People to Opt In.

Email Marketing 87

Email Marketing Education eBook Digital Marketing 87

Adobe Experience Cloud Blog

MAY 14, 2018

Demographic reports, surveys, ebooks and tip sheets—there’s nothing a marketer won’t sift through to create a great ad. Online there are amusing videos, educational content, and social media to name a few. That’s why you should ensure that the only place to click on your page is the call-to-action button. Message Match.

Thought Leadership 134

Thought Leadership eBook Advertising Advertisers 134

Rock Content

AUGUST 13, 2019

It might seem as easy as placing a form on the page, but gating, unfortunately, comes with some complexities—and most certainly a list of pros and cons. Gating equals gaining information that you cannot gain without a gate in place. Is it an eBook? And how are we capturing that traffic? A white paper?

Whitepaper 40

Whitepaper eBook Education Place 40

Hubspot Marketing

APRIL 21, 2022

This can take the form of insightful blog posts, webinars, ebooks, or social media posts that give information to solve initial concerns and slowly familiarize prospects with how your product can help them. Educate your audience. “We Spend time building your audience by educating them and engaging with them.

Price 144

Price CRM Marketing Marketers 144

Adobe Experience Cloud Blog

APRIL 12, 2013

When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. And when you don’t have processes in place, you risk decreased ROI, a leaky sales funnel, and poor relationships with leads and customers.

Management 134

Management eBook Price Place 134

Adobe Experience Cloud Blog

APRIL 16, 2015

One of the consistent drum beats during Summit was the concept of engagement marketing—a strategy based on building valuable, personal relationships with customers through messages that resonate in the right place, at the right time. Inspiring and Reimagining Education. Sign me up!

Thought Leadership 127

Thought Leadership Education CMO eBook 127

Digital Marketer

NOVEMBER 4, 2022

Long-form content can come in various forms, including online guides and eBooks. More educational value and in-depth discussions means more SEO, thus helping you establish yourself as an authority in your chosen niche. With affiliates, you’ll be able to spread the word further about your product or service. Formatting. Source: Pexels.

Whitepaper 76

Whitepaper Fashion eBook SEO 76

AWeber

OCTOBER 24, 2023

In its place, you can send people to your landing page, an effective sales tool designed to convert visitors to subscribers or clients. 7: Publish an ebook Publishing an ebook allows you to help more people with your expertise. It also helps you avoid spending too much time on marketing. Not sure where to begin?

Non-Profit 84

Non-Profit Transform Price Health 84

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Contextual Marketing. Email Marketing.

Stealth Marketing 143

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 143

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Branding 142

Branding Transform Whitepaper User-Generated 142

Digital Marketer

NOVEMBER 26, 2022

Long-form content can come in various forms, including online guides and eBooks. More educational value and in-depth discussions means more SEO, thus helping you establish yourself as an authority in your chosen niche. With affiliates, you’ll be able to spread the word further about your product or service. Formatting. Source: Pexels.

Whitepaper 71

Whitepaper Fashion eBook SEO 71

Duct Tape Marketing

JANUARY 4, 2024

Email is still a great place to make and probably the best place to make a direct call to action, which is sort of frowned upon most of the time in social. John (02:58): Yeah, I mean I started mine to share, educate, build, trust, all those things. Russell (02:10): Well, what I see right now is a return to email newsletters.

Transform 79

Transform Advertising Advertisers Entertainment 79

Rock Content

MAY 15, 2023

It provides you with the critical tools and the top-vetted talent you need to produce quality articles, blogs, website pages, ebooks, and more. As a member, you get everything you need for effective content marketing in one place. No research is required; just place the order. WriterAccess is a content creation platform.

Customer Journey 75

Customer Journey Transform Place eBook 75

Marketing Insider Group

NOVEMBER 23, 2023

But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. I start at the same place every time: Keyword research. Great content is educational: remember that your ultimate goal is to solve your persona’s problems – and the best way to do that iis through education.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. Share your culture: Is your company a great place to work? But video can also be useful and educational. You can do this with discounts, prize draws, ebooks, and webinars.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Adobe Experience Cloud Blog

JULY 22, 2014

And as we explore in our new ebook, Deliver More Purchase-Ready Consumers with Marketing Automation , more opportunities to communicate = more opportunities to convince your potential customers to buy. As a result, she’s then placed in a “nurture track,” which delivers videos, testimonials, and reviews about that system.

eBook 131

eBook Thought Leadership Communications Education 131

Search Engine Land

FEBRUARY 6, 2023

Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. Your skeleton outline also gives you key places to include headings in your finished piece. For one thing, longer content tends to perform better than short content. The ones who write ultra long-form posts (3,000+ words) are 2.5x

eBook 98

eBook SEO Branding Education 98

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. As you invest in your marketing career, the important thing is to spend your time in the places it will count the most. Those are my top four places to invest your time. Take a Class.

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134