Remove eBook Remove Entertainment Remove Place Remove Target Market
article thumbnail

Modern SEO: Packaging your brand and marketing for Google

Search Engine Land

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. A blog for the content that fits in between these two extremes (and can also be an opportunity to simply entertain and engage). Downloads (i.e., Branding content effectively.

SEO 135
article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

Entertains. Drift’s Insider Podcasts teach business improvement in a fun and entertaining way. This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. The result of marketing only to accounts that were a good fit? Educates; 2. Empowers; 3.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Get creative.

article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Otherwise, the best you’ll achieve is entertaining window shoppers.

article thumbnail

101 Landing Page Optimization Tips

Unbounce

For example: If your landing page doesnʼt match the aesthetic of a banner ad, then people will often (rightfully) assume they’re in the wrong place and leave. Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market).

article thumbnail

Digital Marketing for Law Firms (And How to Connect with More Clients)

Sachs Marketing Group

SEO should be a key part of any effective online marketing strategy for law firms, helping them to build trust and reach potential clients. PPC (Pay-Per-Click) Advertising PPC advertising allows law firms to place ads in search engine results for specific keywords.

Law 84
article thumbnail

How to Promote Your Facebook Group

Neil Patel

Creating yo ur own group is an inexpensive and effective way to reach your target market. It’s important to have a specific target market in mind for your Facebook group. Other than dealing with spam, there are other actions that you’ll need to take to ensure that your group is a place worth hanging out in.

Promotion 112