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How to create, optimize and promote an ebook

Search Engine Land

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 93
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Putting Your Buyer Persona Interviews to Work In Your Marketing Activities

Lynton Web

Here are six places you can incorporate the findings of your personas. Tailored content can include: Ebooks and other gated content: Each ebook, guide, or downloadable content can solve a common problem or address a recurring question found within each persona.

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Modern SEO: Packaging your brand and marketing for Google

Search Engine Land

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. A blog for the content that fits in between these two extremes (and can also be an opportunity to simply entertain and engage). Downloads (i.e., Branding content effectively.

SEO 122
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Rebrand vs. Redesign–What’s the difference?

OnDemand CMO

The idea that an organization would entertain the thought of rebrand vs. redesign without conducting competitive research, SEO analysis, and formulating a comprehensive positioning and messaging strategy seems preposterous. When you’re meticulous about your positioning and messaging, everything else naturally falls into place.

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

You’re paying for the experience, the knowledge, the entertainment – whatever it is that the content is offering. This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Help Self-Educating Customers.

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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Influencers are generally considered to be experienced peers who are knowledgeable, trustworthy, and entertaining. That could be anything from a one-time welcome discount, a free gift, access to useful tools for those in your industry , or more content such as gated ebooks.

Gen Z 109
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10 Creator Economy Startups Marketers Should Know

Hubspot Marketing

OnlyFans is also a subscription-based platform, but it's often associated with creators in the adult entertainment industry — though other kinds of creators like celebrities and fitness influencers also use it. These features allow creators to raise money via donations or sell digital products like ebooks, artwork, and videos.

Finance 127