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Modern SEO: Packaging your brand and marketing for Google

Search Engine Land

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. A blog for the content that fits in between these two extremes (and can also be an opportunity to simply entertain and engage). Downloads (i.e., Branding content effectively.

SEO 123
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14 Niche Marketplaces to List Your B2C Services

Neil Patel

Because the focus of your marketplace is narrower, advertising on a niche market is easier and thus cheaper. As a result, you can focus your resources on exploiting your target market more effectively. Your marketing costs get lower while your return on ad spend (ROAS) improves. Help Boost Brand Loyalty.

B2C 139
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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Review the fundamentals of the 4Ps of marketing and discover which elements still work today. Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps are only a jumping-off point for a marketing strategy.

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Find UK TikTok Influencers for your brand

Sprout Social

Other choices include entertaining or funny stories, sports, fashion and beauty. So, how do you turn these insights into strategies for influencer marketing success ? But don’t count the app out if your brand is outside of this target market, as the app is growing rapidly in popularity among other audiences, too.

Branding 100
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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. TikTok can be a good place to grow your influence.

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Sadly, for many businesses, YouTube is just a place to host their videos. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. Do you feel like they care about educating, entertaining or understanding their customers? It’s a great place to start.

Branding 100
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How We’re Going to Use X Reality (XR) in Business

Neil Patel

Suddenly, it sounds like you are walking through the Wild West or wherever this experience is taking place. In so many ways, it is the future of marketing. Whatever marketing campaign you’re developing, the goal is to get your brand out there and help your target market see how they can’t live without your brand.