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[Ebook] Scoring Big with Fan Engagement

Adobe Experience Cloud Blog

You can your order food from your seat with the stadium app, hashtag your picture all the way to the big screen, replay the most recent fumble, and after the game send prompt feedback. Author: Renata Bell The sports industry is no stranger to technology. Not too shabby.

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The Taco Bell Content Strategy

Adobe Experience Cloud Blog

Start with a solid asset like a white paper, case study, or eBook–then get cookin’ and think outside the Bun–or in our case–book. The Burrito = THE EBOOK. The content equivalent to this is of course the eBook. Your eBook is great fuel for your lead generation campaigns. Oragami works on food!

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Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Adobe Experience Cloud Blog

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Both attractive and useful, the image accompanied an article about the best foods for sufferers of food poisoning or the stomach flu.

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How Classic Psychology Can Help You Understand Your Buyer

Adobe Experience Cloud Blog

This is much like a company providing webinars, roadshows, and downloadable eBooks. Marketers are here to assist in development and functionality by sharing thought leadership and best practices. Be a part of the Marketing Potential Movement by being content creators and providing tools for thought leadership!

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Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World

Adobe Experience Cloud Blog

Now in its third year, CMW gathered over 1200 attendees from 35 different countries this week, and hosted sessions with thought leaders like Velocity’s Doug Kessler , Jonathan Mildenhall of Coca-Cola, Jay Baer of Youtility fame, and Ann Handley of MarketingProfs. There was also a lot of orange food, branded to match the CMI logo.

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What Raising a Toddler Can Teach You About Engagement Marketing

Adobe Experience Cloud Blog

One night, as I was coaxing him into finishing the food on his dinner plate (he had already excused himself to go throw blocks at the dog), I thought about how the lessons I have learned as a parent apply to engagement marketing. Does the food need to be shaped like an airplane, and delivered with accompanying sounds effects?

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1 Awesome Way To Create Great Content

Adobe Experience Cloud Blog

If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content. resources to get started, and examples.

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