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You can your order food from your seat with the stadium app, hashtag your picture all the way to the big screen, replay the most recent fumble, and after the game send prompt feedback. Author: Renata Bell The sports industry is no stranger to technology. Not too shabby.
Start with a solid asset like a white paper, case study, or eBook–then get cookin’ and think outside the Bun–or in our case–book. The Burrito = THE EBOOK. The content equivalent to this is of course the eBook. Your eBook is great fuel for your lead generation campaigns. Oragami works on food!
And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Both attractive and useful, the image accompanied an article about the best foods for sufferers of food poisoning or the stomach flu.
This is much like a company providing webinars, roadshows, and downloadable eBooks. Marketers are here to assist in development and functionality by sharing thoughtleadership and best practices. Be a part of the Marketing Potential Movement by being content creators and providing tools for thoughtleadership!
Now in its third year, CMW gathered over 1200 attendees from 35 different countries this week, and hosted sessions with thought leaders like Velocity’s Doug Kessler , Jonathan Mildenhall of Coca-Cola, Jay Baer of Youtility fame, and Ann Handley of MarketingProfs. There was also a lot of orange food, branded to match the CMI logo.
One night, as I was coaxing him into finishing the food on his dinner plate (he had already excused himself to go throw blocks at the dog), I thought about how the lessons I have learned as a parent apply to engagement marketing. Does the food need to be shaped like an airplane, and delivered with accompanying sounds effects?
If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content. resources to get started, and examples.
As a self-proclaimed foodie, food blogs are my favorite types of blog. Above is an example of one of my favorite food blogs, Minimalist Baker. So content like an ebook or template can be turned into a call-to-action to entice readers to find out more. Social media (ThoughtLeadership). Image Source.
For a simple example of this, think about the last time you went to a fast food joint and got asked, “Do you want fries or a drink with that?”. Using the fast food example again, customer upsell would be the restaurant asking, “Do you want to supersize your meal?” Upsell is defined as selling more of the same product or an upgrade.
Using the PAS technique, your social snippet could be: “ Love food but not the weight gain? Social banners work best if you’re promoting big pieces of content like an ebook that’s designed to drive leads. In the example below, Wyzowl created a social banner for their Facebook page to promote their ebook.
Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Create Thought-Leadership Content Thoughtleadership content helps build your brand’s credibility and position you as a topic expert in the industry.
She adds that "offering your take on industry trends is an opportunity to build a thoughtleadership presence and show your target audience that you're a knowledgeable, active player in your space.". Aside from SEO, quotes, thoughtleadership, and original research will also improve the reader's experience.
And I think this is what, where a lot of a BM programs get get wrong is like you start running a lot of ads, send eBooks, do all this stuff and it’s all coming from like the company, company brand or some random person. Um, I’m, I’m there posting helpful, thoughtful stuff. As opposed to like a nameless individual.
The film, created to promote a new mobile game, mixes the haunting vocals of Fiona Apple singing “Pure Imagination” from “Willy Wonka and the Chocolate Factory” with a stark commentary on industrial food production. However, after leaving the factory the scarecrow is inspired to create and sell fresh food from his garden. Yes, please!
It also provides your company with a platform to activate employees , to publish thoughtleadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thoughtleadership. Software companies have become tech teachers with how-to videos and eBooks. More leads.
On a small scale, say your company sells food products, you could write recipe-styled blog posts that include one or two of your ingredients. If your company sells a high-priced service that requires more lead nurturing, include a CTA leading them to an ebook or template to help them accomplish their goal.
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