Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Search Engine Land

MARCH 3, 2023

Overwhelmingly, brands and marketers with a documented content strategy outperform those without one. One caveat: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content marketing, you need a solid framework to lean on. Get the daily newsletter search marketers rely on.

Real Estate 102

Real Estate Key Performance Indicator Whitepaper Promotion 102

Search Engine Land

MARCH 6, 2023

What you should include in your content strategy document to guide your content marketing toward success. A content strategy is a plan that governs all of your content marketing activities , including: Researching and ideating content. But, ultimately, the most successful brands and marketers create a strategy and document it.

Key Performance Indicator 96

Key Performance Indicator Promotion Whitepaper eBook 96

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. It’s also central to current debates about the use of personal data, a theme that has been increasingly discussed by marketers. How to apply personalization through Content Marketing? Market segmentation.

Transform 72

Transform User-Generated Whitepaper Law 72

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper 94

Whitepaper Key Performance Indicator Direct Mail eBook 94

Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Learn more : Messenger Apps for Business: How to Use Chat for Marketing. Learn more : LinkedIn for Business: The Ultimate Marketing Guide.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. B2C and B2B content marketing is more than just running a blog, though.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2.

Whitepaper 117

Whitepaper eBook Key Performance Indicator User-Generated 117

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 143

Content Marketing eBook Marketing Marketers 143

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. Keep reading to learn why the content distribution process is so important and why many marketers overlook it. Whitepapers. Quick Takeaways. You’d probably share videos on Vimeo and YouTube. Interviews.

Key Performance Indicator 120

Key Performance Indicator Whitepaper Promotion eBook 120

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook.

Content Marketing 78

Content Marketing Whitepaper eBook Finance 78

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic.

Whitepaper 126

Whitepaper Key Performance Indicator Transform PR 126

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? New platforms continue to emerge, giving content marketers a wealth of ways to get their messages out. Many times, this leads marketers to forget their strategy and run after one-off campaigns. Nowhere is that truer than in content marketing.

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103