[Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
Adobe Experience Cloud Blog
JANUARY 19, 2015
Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. To elevate your status and value in the organization, you need to measure Key Performance Indicators (KPIs).
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