eBook Market Trends Whitepaper 
Martech
FEBRUARY 27, 2025
For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. If your system supports account-based marketing, try sending emails from the leads assigned contact owner instead of a generic corporate address.
Hubspot Marketing
JUNE 30, 2025
Contributing to long-form content projects such as ebooks. Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Optimizing content for search engines and lead generation.
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Marketing Insider Group
DECEMBER 1, 2021
For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.
Hubspot Marketing
OCTOBER 12, 2017
By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Do they have a podcast?
Adobe Experience Cloud Blog
NOVEMBER 11, 2008
There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.
Marketing Insider Group
OCTOBER 18, 2021
Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Here’s a great visual from Hubspot to help you think more about the kinds of content that belong in each stage: Image Source.
Marketing Insider Group
FEBRUARY 9, 2021
It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines.
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