Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Keep reading!

Marketing Strategy 130

Marketing Strategy Content Marketing Marketing Marketers 130

SMA Marketing

MARCH 16, 2023

A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer's journey, and delight your clients to improve retention. However, it's the cornerstone of every digital marketing strategy because of all the different ways you can repurpose a long-form piece of content.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Digital Marketer

AUGUST 9, 2023

In this article, I’ll share my top 7 organic marketing strategies. SEO Partnerships Podcast interviews Social media Content marketing CRO Email marketing By the end, you’ll have a headful of ideas to execute for growing your business. Let’s dive into it! SEO Ideas to get started: Build a Blog page on your website.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. They don’t necessarily need to be digital.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Use Insider

MAY 2, 2024

Download our new ebook: The ultimate digital growth guide for retail and ecommerce marketers today to find out more. Omnichannel marketing capabilities from a single platform Brands know that today’s customer journeys aren’t linear. That’s why they use many different solutions to reach users.

Retail 52

Retail eCommerce Product Transform 52

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 83

Global Marketing Marketing Strategy SEO User-Generated 83

Use Insider

MAY 2, 2024

Optimized marketing spend because tailored discounts are only sent to high-value segments. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights. Highlighting trending products and bestsellers that reflect users’ preferences and onsite behaviors to encourage more sales.

Retail 52

Retail eCommerce eBook Customer Acquisition 52

Rock Content

APRIL 20, 2020

Its goal is to make Google recognize value and relevance in what you have to offer , so it favors your brand when users search for some specific keywords. Thus, SEO is essential when it comes to Digital Marketing for small businesses. Social Ads are attractive, engaging and can help boost your lead generation in these channels.

Marketing Strategy 107

Marketing Strategy Social Media Marketing Marketing Marketers 107

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 129

Marketing Strategy Content Marketing Gen Z Whitepaper 129

Hubspot Marketing

FEBRUARY 22, 2023

This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. Offer unique industry insights in an ebook or report.

eBook 145

eBook Finance User-Generated Transform 145

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? So how is marketing SaaS different from marketing more traditional products like, say, clothes or landscaping or adorable cats available for adoption ?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? So how is marketing SaaS different from marketing more traditional products like, say, clothes or landscaping or adorable cats available for adoption ?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Rock Content

JULY 23, 2020

If you follow the trends tied to the most efficient digital strategies, you’ve heard about Content Marketing. The idea is to produce content in several formats, such as blog posts and ebooks, to raise your company’s authority. In the process, the increase in customer generation and retention is remarkable.

Marketing Strategy 75

Marketing Strategy Whitepaper Content Marketing eBook 75

Rock Content

JUNE 27, 2023

Its goal is to make Google recognize the value and relevance of what you have to offer , so it favors your brand when users search for specific keywords. Thus, SEO is essential when it comes to Digital Marketing for small businesses. But the main focus here should be on user-generated content : ratings, opinions, and photos.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Rock Content

JANUARY 27, 2021

The first step in marketing analytics is to track data. But you won’t be tracking all data for marketing analysis — just what is generated by your marketing channels. Websites, social networks, apps, and paid media, for example, are channels where Digital Marketing efforts usually focus. Collect data.

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Rock Content

JULY 9, 2020

All of this involves an understanding of the user’s preferences. To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them. The goal is to capture the user’s attention, something increasingly challenging amid so many possible distractions. Thought leadership.

Marketing Strategy 75

Marketing Strategy Thought Leadership User-Generated Marketing 75

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Plus, HubSpot's user-friendly interface sets you up for success from day one.

Marketing Strategy 81

Marketing Strategy B2C CMO Marketing 81

Hubspot Marketing

JANUARY 6, 2021

Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. While optimization is always an essential factor for generating traffic, using optimization tools to perfect your landing page strategy is valuable for increasing conversions.

Customer Acquisition 142

Customer Acquisition eBook User-Generated Marketing Strategy 142

Hubspot Marketing

JANUARY 20, 2023

Invest in user experience insight tools to monitor user behavior. Estimated cost: $150 User experience insight tools help you see how your audience interacts with your website. For more marketing strategies, check out this episode of Marketing Against the Grain. Revise landing page copy.

eBook 135

eBook CRM User-Generated Marketing 135

Search Engine Land

JANUARY 16, 2024

Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy.

Customer 103

Customer Customer loyalty User-Generated Traditional Marketing 103

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Paid Advertising.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Let’s begin with the most important part of your digital marketing strategy – your website. Your website is the foundation of all your digital marketing activity. Running PPC ads.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Search Engine Land

JANUARY 17, 2024

How to shift from siloed technical SEO to an integrated strategy that packages your brand in a way search engines can easily comprehend. Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Downloads (i.e.,

SEO 124

SEO Branding Entertainment Communications 124

Hubspot Marketing

JANUARY 4, 2024

Depending on the types of content and channels your company appears on, this can be anything from finding you in a Google search, watching a video on social media, or downloading a free ebook. Tips for Building a Marketing Funnel Strategy 1. Power your funnel with user-generated content. What was the result?

eBook 109

eBook Customer Journey User-Generated Marketing 109

Search Engine Land

JUNE 16, 2023

The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Follow the tips below to create and execute a symmetrical buyer journey-based content strategy. How Realistic they are depends on your target result (i.e.,

Whitepaper 98

Whitepaper eBook User-Generated B2C 98

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. And filled out details that would inform our small business marketing strategy. It allows you to share your brand story, showcase your products, and ensure a good user experience (UX).

PR 74

PR Customer loyalty User-Generated Marketing 74

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. Using an interactive quiz , Bolt iOt generated more than 47,500 lead conversions, earning about 1 million dollars. Generation of first-party data. Want an example?

User-Generated 131

User-Generated eBook Education Whitepaper 131

Hubspot Marketing

NOVEMBER 29, 2023

In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing? Why education marketing is important? The video generated more than 5.5 Image Source 3.

Education 92

Education Gen Z eBook Marketing 92

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Content Marketing Planning Template. Ebook Templates.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Exposure Ninja

DECEMBER 4, 2023

Want to learn more about email marketing for law firms? Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Rather than sending out the same email to everyone, you can use your email marketing software to cut your audience into segments. Keep on reading.

Email Marketing 52

Email Marketing Law eBook Marketing 52